Marketing Operations Specialist

About GreenSky

GreenSky LLC headquartered in Atlanta is a leading technology company Powering Commerce at the Point of Sale for a growing ecosystem of merchants consumers and banks. GreenSkys highly scalable proprietary and patented technology platform enables merchants to offer frictionless promotional payment options to consumers driving increased sales volume and accelerated cash flow. The GreenSky Program is operated on behalf of and financing is offered and made by federally insured federal or state chartered financial institutions which leverage GreenSkys technology to offer loans to primarily super-prime and prime consumers nationwide. Since GreenSkys inception nearly 6 million consumers have financed more than $50 billion of commerce using GreenSkys real time apply and buy technology.

Location: Atlanta GA

Position: Marketing Operations Specialist

We are unable to sponsor or take over sponsorship of an employment Visa at this time. Applicants must be authorized to work for ANY employer in the U.S.

Overview:

The Marketing Operations Specialist will provide support to all marketing operations functional groups including technology management reporting and analytics training and education process management and data quality.

• Oversee the execution and delivery of marketing campaigns and initiatives ensuring timely and accurate completion
• Develop and implement optimization strategies to maximize campaign performance and ROI
• Monitor campaign performance metrics and analytics to ensure alignment with expectations
• Create and manage workflows segmentation lists and automation rules to streamline marketing processes and enhance operational efficiency
• Implement and maintain marketing automation processes including email marketing lead nurturing and lead processing workflows
• Maintain a strong understanding of the Marketing Operations ecosystem and its associated tech stack data integrations and process flows
• Generate weekly marketing key performance indicators (KPI) reports across all functional teams
• Communicate marketing operations updates and opportunities to management and stakeholders
• Document processes and communicate improvements to enhance marketing productivity and efficiency
• Define business requirements for marketing operations projects initiatives and technical implementations

Professional Experience

• 2-4 years of professional experience in marketing and/or sales operations preferred

Technical Competencies

• Minimum 2 years hands-on experience with Marketo (or equivalent marketing automation platform) and
• Working knowledge of HTML and basic web technologies
• Demonstrated proficiency with marketing technology systems and integration platforms

Core Competencies

• Advanced knowledge of campaign lifecycle management and audience segmentation strategies
• Strong analytical skills with demonstrated ability to interpret data identify trends and drive continuous process improvements
• Proven Experience collaborating cross-functionally with sales development and sales teams
• Excellent Ability to prioritize multiple initiatives solve complex problems and translate abstract business challenges into actionable solutions
• Exceptional attention to detail and demonstrated commitment to personal accountability
• Time management and organizational capabilities
• Proven ability to work effectively in team environments while demonstrating self-motivation and commitment to professional development

Education

Bachelors degree in Marketing Business Administration or related field

Our compensation structure is designed to reflect the cost of labor across various U.S. geographic markets. The base salary for this role ranges from $75000 per year to $95000 per year. Compensation will be determined by several factors including relevant knowledge skills and experience. This role is also eligible to receive an annual bonus within a comprehensive total rewards package alongside a full suite of medical dental vision disability insurance life insurance 401k retirement benefits paid time off paid holidays and paid personal/sick time. For further details please visit anticipate that this position will remain open for at least 5 days and candidates are encouraged to apply through our internal or external career sites.

If you have any questions about this job posting please contact

GreenSky is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age color disability gender national origin race religion sexual orientation veteran status or any classification protected by federal state or local law.