Marketing Co-ordinator

Our client a leading speciality chemical Manufacturing company based in Durban is looking to fill the position of Marketing Co-ordinator.

Purpose of the Role:

The Marketing Coordinator supports the planning and execution of marketing campaigns.

Key Responsibilities:

Sales and Marketing:

• Manage all marketing for the relevant target market and activities within the marketing department.
• Develop the marketing strategy for the relevant target market in line with company objectives.
• Co-ordinate marketing campaigns with sales activities.
• Creation and publication of all marketing material in line with marketing plans.
• Manage and improve lead generation campaigns measuring results.
• Prepare online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Create a wide range of different marketing materials.
• Work closely with design agencies and assist with new product launches.
• Maintain effective internal communications to ensure that all relevant TM and company functions are kept informed of marketing objectives.
• Analyse potential strategic partner relationships for company marketing.
• Obtain information from sales representatives customers and other data sourcing agents to compile comprehensive reports regarding product performance and potential opportunities.
• Source promotional items and pack and distribute to all the relevant branches.

Brand Awareness:

• Plan and implement promotional campaigns.
• Assist with and improve product packaging with regards to promotional marketing.
• Design develop and update marketing material such as brochures flyers web pages merchandising as and when required.
• Upload relevant reports press releases and newsworthy items on a regular basis.
• Work with sales representatives to create project references and press releases.
• Overall responsibility for brand management and corporate identity.
• Plan customer functions trade events and golf days.

Reports:

• Contribute to company magazine that is distributed on a quarterly basis.
• Ensure external surveys are conducted and the reports sent to the relevant manager.
• Ensure action plan by the relevant manager is kept updated and feedback given on a regular basis.

Qualifications and Experience:

• Grade 12 Senior Certificate / Matric
• NQF 4 Qualification
• Tertiary Sales or Marketing qualification
• 5-10 years Marketing Experience
• Experience in promoting brand awareness
• Computer skills
• Customer service experience

Special Requirements / Competencies:

• Regular and on time attendance
• Will be required to work overtime
• Overseas travel may be required
• Strategic thinking and business acumen
• Good communication Skills
• Agile project delivery and change management
• Understanding marketing campaign cycles and how distribution timing impacts ROI.
• Strong project management skills with a proven ability to lead cross-functional initiatives.
• Accuracy in their numerical abilities
• Knowledge of digital marketing tools CRM CMS and analytics platforms
• Able to manage multiple projects timelines and stakeholders under tight deadlines
• Proactive collaborative and resourceful with very strong attention to detail

If you are interested in applying for this role please send a detailed copy of your CV to

If you have not been contacted within two (2) weeks please consider your application as unsuccessful.