Performance Marketing Manager VPN and Pass

Join Proton and build a better internet where privacy is the default

At Proton we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014 founded by a team of scientists from CERN we have dedicated ourselves to providing free and open-source technology to millions worldwide ensuring access to privacy security and freedom online.

Our journey began with Proton Mail the largest secure email service globally and has since expanded to include Proton VPN Proton Calendar Proton Drive and Proton Pass. These tools empower individuals and organizations to take control of their personal data break away from Big Techs invasive practices and defeat censorship. Our work impacts hundreds of millions of lives from activists on the front lines defending freedom to leaders in governments protecting sensitive some cases Protons services have even been instrumental in saving lives by enabling secure and private communications in high-risk situations.

Proton today supports over 150 million user accounts with a growing team of over 500 people from over 50 different countries from the worlds top companies and universities. We value intelligence learning potential and ambition in our hiring process. Adaptability is key as we navigate uncharted territories and redefine how business is conducted online. We believe smaller teams of exceptional talent will always prevail over larger teams with lower talent density. Proton has become profitable and reached scale without relying upon VC funding largely due to superior talent that allows us to do things faster more creatively and more efficiently.

We have a global mindset and big ambitions but remain a start-up at heart. We value empowerment and flexibility and keep our structure flat to keep moving fast and avoid unnecessary politics. Tired of blending into the crowd Join us and do work you can truly be proud oursocial media pagesto learn more about us:TwitterRedditInstagram.

The Role:

We are seeking a highly skilled Performance Marketing Manager to drive and optimize our digital advertising efforts. This role combines operational media buying and oversight of an external performance marketing agency. You will be responsible for scaling our marketing investment ensuring a measurable impact on awareness and conversion metrics. This includes end-to-end management of PPC and paid media campaigns including planning creative briefing tracking reporting and continuous optimization.

You will report to the Performance Marketing Lead and work closely with the Growth team and Product Marketing team to acquire new users for our VPN and Password Manager. The ideal candidate has a deep understanding of the media buying landscape a curious and investigative mindset excels at data-driven decision-making and thrives in a fast-paced results-oriented environment.

What you will do:

• Build ROI positive web and mobile app performance campaigns across various platforms (e.g. Google Ads LinkedIn Ads Meta Outbrain Direct publishers).
• Optimize campaign performance through continuous monitoring A/B testing and data-driven decision-making
• You will be accountable for key performance metrics including return on ad spend (ROAS) and customer acquisition cost (CAC) ensuring campaigns deliver measurable ROI.
• Partner with a performance marketing agency to scale campaigns effectively across web and mobile.
• Provide clear briefs oversee campaign implementation and evaluate agency performance.
• Align in-house efforts with agency activities to ensure seamless execution.
• Support Brand & Product Marketing teams with activation of awareness and experimental campaigns.
• Implement and manage privacy-first tracking and attribution methodologies to accurately measure campaign effectiveness and identify areas for improvement.
• Leverage privacy-first mobile tracking and attribution methodologies to accurately measure app campaign effectiveness and uncover areas for optimization.
• Provide regular reporting and insights on campaign performance KPIs and actionable recommendations for optimization.
• Work closely with Ad Tech team to automate processes and troubleshoot campaign issues.
• Lead conception of campaign creative assets
• Challenge the B2C funnels and provide recommendations to increase the conversion rate.
• Stay updated on industry trends competitive activity and emerging advertising platforms.

Job Requirements:

• Extensive experience (minimum 4 years) in digital marketing with a focus on performance marketing and media buying
• Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms with a strong emphasis on tech and subscription-based brands
• Strong platform expertise of Google Ads and Google Ads Editor Microsoft Ads and Microsoft Ads Editor Meta ads Reddit ads Outbrain
• Naturally curious and investigative mindset with a desire to understand how advertising systems platforms and processes work end-to-end.
• Excellent skills in Excel for data analysis reporting and budget tracking
• Experience with CMS and building landing pages
• Experience in driving positive ROI through paid media campaigns
• Experience in automation and basic coding is a plus
• Excellent verbal and written communications skills (English) another language is a plus
• Ability to convey complex data insights in a clear and understandable manner
• Highly organized with the ability to manage multiple projects and priorities in a fast-paced deadline-driven environment
• Willingness to learn new tools technologies and methodologies

Why should you join Proton

• Be part of a movement -Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom. Our services are open source audited and supported by community contributions. We give back to our community by maintaining core encryption libraries and by supporting other organizations furthering the same goals as is free open source neutral independent and community first while remaining financially sustainable.
• Work with smart and dedicated people -Our team is diverse collaborative and tight-knit with people coming from all walks of life including many of the worlds top academic institutions and organizations such as MIT Harvard Stanford Caltech Cambridge and ETH.
• Join a strong brand -Our encrypted email service - ProtonMail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions such as Mr. Robot Knives Out Sounds of Metal and more.
• Grow with us -Were one of Europes fastest-growing startups doubling in size every year. Our growth gives you limitless career and educational opportunities as well as the opportunity to work side-by-side with many world-leading experts in their fields.
• Have your voice heard -We value your opinion and encourage you to speak up and share your ideas and thoughts. At Proton no problem is someone elses problem. We collectively strive to do the right thing and be the undisputed best in the world at everything we do.
• Benefits these vary by location and type of contract but expect support on your vacation parental leave refreshment if working from the office learning and development opportunities equity for shared success flexible working hours and remote work company events and team building activities.

Our Commitment to Diversity and Inclusion

At Proton we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals regardless of race ethnicity gender age sexual orientation physical ability or socio-economic background feel valued and empowered. We strive to create equal opportunities promote open dialogue and support continuous learning to ensure every voice is heard and respected.

If you need any extra support or reasonable adjustments during the hiring process please let your talent partner know.

Candidate Privacy Notice

When you apply for a position refer a candidate or are considered for a role at Proton Technologies AG (Proton we us or our) your information is stored in Greenhouse in accordance with theirService Privacy information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your background and skills.

If we no longer have a legitimate business need to process your information we will either delete or anonymize it. Should you have any inquiries about how we use or manage your information or if you wish to access correct or delete your data please contact our privacy team at

Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer even if the candidate is subsequently hired by Proton.

To learn more about our privacy policy please visitour privacy policy page.