Manager – Paid Social Manager

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Ready to shape the future of work
At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.
Inviting applications for the role of Manager Paid Social Manager
The Paid Social Manager is responsible for end-to-end planning and delivery of Genpacts B2B Paid Social campaigns as a member of Genpacts in-house Paid Media team. This person will create and implement media plans targeted towards clients and prospects in line with Genpacts go-to-market (GTM) strategy. This role will focus largely on Genpacts LinkedIn and YouTube strategy and work in concert with the Heads of Global Paid Media & Global Social on strategy and optimizations.
This role would also interface with Genpacts Talent Paid Media Manager to ensure that we present a consistent brand experience across different audience campaigns. Youll also work closely with other digital subject matter experts within Campaign Strategy Paid Search Performance Marketing Web SEO and Analytics teams.
Responsibilities
Create a paid social strategy that supports B2B/GTM efforts for Genpact globally in partnership with Social and Performance Marketing teams
Ensure Paid Social budget is planned to meet campaign objectives and optimized based on performance data
Review front-end digital and paid social data to provide feedback and recommendations based on best practices
Create A/B testing plans to help capture statistically significant insights and optimize performance
Review cross-channel creative proposals and provide recommendations on ways to improve based on Genpacts own internal testing best practices and channel and geo-specific nuances
Communicate strategy results and data-driven recommendations to Social Paid Media and Campaign Strategy leadership using performance data and insights
Qualifications we seek in you!
Minimum Qualifications
Bachelors degree in Marketing Business or a related field preferred
Experience directly planning managing and optimizing paid social campaigns with expertise across LinkedIn & YouTube preferably within a B2B context
Excellent communication skills including fluency in English (written & spoken)
An analytical data-driven mindset with experience using web analytics tools (e.g. Google Analytics Adobe Analytics) and data visualization (e.g. Domo MCI Tableau Datorama)

Preferred Qualifications/ Skills
Understanding of the technical aspects of the media industry and media research
Highly organized and effective multi-tasker with excellent attention to detail
Proven ability to build stakeholder relationships and work efficiently in an international environment across multiple time zones
Why join Genpact
Be a transformation leader Work at the cutting edge of AI automation and digital innovation
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.

Required Experience:

Manager