Marketo Administrator
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Job Summary
This role partners closely with Campaigns Customer Marketing Partner Marketing Product Marketing Sales Operations IT and Web teams to ensure seamless campaign execution reliable data flow strong asset governance and a trusted reporting foundation. The ideal candidate balances the roles of architect enabler troubleshooter data guardian process analyst and automation strategist. As the owner of the heart of the marketing technology stack this role is critical to the success of SailPoints core marketing operations and GTM execution.
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Responsibilities
Own the administration architecture and ongoing optimization of the Marketo platform ensuring a scalable best-in-class marketing automation environment.
Evangelize Marketo best practices through documentation training guidance and enablement across marketing and cross-functional teams.
Manage platform performance and governance including users roles workspaces programs smart campaigns smart lists forms landing pages tracking automations segmentation lead routing MQL structure channel management retention and privacy controls.
Build maintain and optimize integrations across the marketing technology stack including CRM event management webinar platforms ad technology and other third-party tools.
Collaborate with campaign customer partner and product marketing teams on Marketo strategy campaign execution experimentation (A/B testing) and operational processes.
Partner with Lead Management and Sales Operations to implement and maintain mature lead scoring routing and lifecycle management frameworks.
Ensure successful configuration execution and ongoing maintenance of all marketing programs within the platform.
Proactively identify opportunities to improve efficiency scalability and reliability through automation and process optimization.
Collaborate cross-functionally to ensure seamless data flow campaign execution and mature reporting processes across marketing systems.
Own administration and ongoing optimization of the Digital Asset Management (DAM) platform serving as the technical administrator responsible for configuration permissions workflows integrations and governance.
Partner closely with the Content Strategist (planned hire) to support asset lifecycle management taxonomy metadata standards and publishing workflows while enabling scalable content activation across Marketo and web channels.
Collaborate with the Product Marketing Team to ensure our DAM is set up and structured to ensure seamless integration between the DAM marketing automation platform and web systems supporting efficient asset distribution and campaign execution and optimized to leveraging AI agents to build ABM programs and dynamic websites
Requirements
5 years of experience in B2B marketing with a focus on marketing automation marketing operations data or equivalent agency/consulting experience.
23 years of hands-on experience as a Marketo Administrator; current or recent Marketo certification preferred.
Proven experience supporting or leading marketing automation system migrations.
Working knowledge of Salesforce particularly campaign lead and contact objects.
Experience collaborating with Salesforce administrators IT teams Sales Operations and other non-marketing stakeholders.
Strong understanding of data architecture field syncs workflows campaign hierarchy reporting and lead management.
Familiarity with data retention practices and privacy regulations (GDPR CCPA preferred).
Strong analytical mindset with the ability to interpret and communicate insights to stakeholders.
Ability to manage multiple priorities in a fast-paced deadline-driven environment.
Highly self-motivated detail-oriented and driven by individual and team success.
Experience with tools such as 6sense Drift Qualified PathFactory Folloze Outreach RingLead Cvent Integrate Bynder and Litmus preferred.
Experience leveraging AI agents to drive productivity and process optimization is a strong plus (preferably Gemini Enterprise and Zapier).
SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other category protected by applicable law.
Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact or mail to 11120 Four Points Dr Suite 100 Austin TX 78726 to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.
Required Experience:
Unclear Seniority
Key Skills
- Hadoop
- Microsoft Windows Server
- Windows
- Apache
- Linux
- SAN
- Shell Scripting
- System Administration
- Administrative Experience
- Scripting
- Oracle
- Troubleshooting
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