CRM Specialist (Email & SMS)

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

OVERVIEW:

SharkNinjacontinues to grow rapidly across North America and this role will play a key part in scaling andoptimizingour CRM program across the US Canada and Mexico. As a CRM Specialist you will support the planning execution and optimization of email and SMS marketing programs that drive engagement retention and revenue for our DTC business across the Shark and Ninja brands.

This is a hands-on executional role with strong cross-functional exposure. You will work closely with internal marketing ecommerce and analytics partners with a particular focus on supporting the Canada CRM program to help deliver on local market goals while aligning to broader North America strategy.

Key Responsibilities

CRM Execution & Campaign Management:

• Support the execution of North America email and SMS marketing campaigns across the US Canada and Mexico.
• Own day-to-day email and SMS briefing build scheduling QA and deployment.
• Assemble content and inputs from cross-functional partners including Brand DTC Creative and Commercial teams.
• Ensure campaigns are delivered accurately on time and aligned to business priorities and promotional strategies.

Lifecycle & Automation:

• Support behavioral and lifecycle CRM programs including welcome series post-purchase replenishment re-engagement and other automated journeys.
• Partner with CRM leadership to help buildoptimize andmaintainautomated flows within Salesforce Marketing Cloud and related tools.

Testing Optimization & Reporting:

• Partner with digital and analytics teams to execute A/B testing strategies across email and SMS.
• Track core CRM performance metrics including revenue engagement and deliverability and help develop benchmarks and reporting views.
• Support performance analysis and insights with exposure to dashboards and reporting tools such as Power BI.

Cross-Functional & Regional Collaboration:

• Collaborate closely with North America CRM stakeholders to ensure consistent execution and best practices across markets.
• Work closely with the Canada team to support local CRM needs campaign execution and performance goals.
• Partner cross-functionallywith Ecommerce Performance Marketing Analytics Creative and Technology teams.

About You

• 13 years of experience in CRM retention lifecycle or email/SMS marketing.
• Hands-on experience executing email and/or SMS campaigns using marketing automation platforms.
• Salesforce Marketing Cloud experience preferred.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Proficient in Excel; Power BI experience is a plus.
• Strong attention to detail and comfort with QA processes.
• Collaborative team player withstrong communicationskills and a proactive mindset.
• Experience working in an eCommerce or DTC environment is a plus.

Location:
This role is based in our Needham MA office with an expectation of 3 days per week onsite.