Director, Marketing Planning (Business Banking, Canadian Retail Banking & Squad Marketing)

Requisition ID: 248691

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

Purpose

Drive sustained and profitable revenue growth through the planning development and delivery of acquisition engagement and client retention marketing programs in support of the Business Banking portfolio within the Canadian Bank. As a member of the Marketing Planning and Delivery practice provides direction as a central point for the definition of marketing objectives full-funnel marketing planning and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Is this role right for you In this role you will:

Marketing Planning:

In coordination with Business partners and Marketing stakeholders defines marketing objectives to set and refine annual and quarterly marketing plans.
Monitors consumer sentiment market conditions competitive activity and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
Collaborates with Brand Management to set annual budgets and ensure execution of marketing efforts drive a relevant and differentiated brand capitalizing on short-term demand and building long term demand in coordination and at the same time.
Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
Drives a client-centric team that acquires analyzes and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
Incorporates in plans and briefs a deep understanding of Bank-wide and business partner needs ensuring full buy-in (agreement) and participation of multiple business channel and marketing partners in a highly matrixed environment.

Campaign Delivery leadership:

Operating in a Squad structure collaborates with key stakeholders to establish efficient workflows that ensure clarity of roles and accountability for team members speed to market and delivery of high-quality outputs.
Responsible for providing insight on budget management and coordination with partners for budget revisions.
Leads development and deployment of creative assets agnostic of media channel and across all touchpoints acting as squads main point of contact for creative and media agencies.
Accountable for building a high-performance culture that is centered on effective collaboration with business partners and Marketing stakeholders to build performance-oriented campaign plan summaries debriefs and enhancements.
Champions proper usage of the Scotiabank brand in Canada in full compliance with global brand guidelines and Scotiabanks visual identity continuum.

Talent leadership:

Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships systems and knowledge.
Champions a high-performance environment and demonstrates a commitment to Scotiabanks values: accountability passion integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear share and appreciate diverse perspectives.
Directs day-to-day activities in a manner consistent with the Banks risk culture and the relevant risk appetite statement and limits. Communicates and models the Banks risk culture and risk appetite statement throughout their teams.
Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabanks Values its Code of Conduct and the Global Sales Principles while ensuring the adequacy adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational compliance AML/ATF/sanctions and conduct risk.
Builds a high-performance environment and implements a people strategy that attracts retains develops and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.

Dimensions

Approximately 4 FTEs
Multi-million dollar operating budget
Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.

Do you have the skills that will enable you to succeed in this role Wed love to work with you if you have:

Bachelors degree in Marketing Business Communications or related field
8 years minimum of experience in strategic marketing marketing communications or marketing planning
Expert knowledge of the development of fully integrated marketing plans including paid media owned and targeted channels
Excellent negotiation relationship management and communication skills
Ability to balance creativity with data-driven decision-making
Adept in attracting and motivating talent
Exposure to the Agile methodology
Expertise in driving performance growth across multiple dimensions and KPIs
Deep knowledge of the marketing tech stack
Authentic decisive resilient highly collaborative and results-oriented

Working Conditions

Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.