Email & CRM Marketing Lead

Its fun to work in a company where people truly BELIEVE in what theyre doing!

Were committed to bringing passion and customer focus to the business.

Email & CRM Marketing Lead

About the Role

As a leading luxury menswear retailer operating across Canada Harry Rosen is seeking an Email and CRM Marketing Lead to join our Marketing team. In this role youll go beyond building email templates youll own email across the customer lifecycle (both one-off emails and Automated Journeys) and SMS campaigns from planning and execution to optimization and reporting. Youll be a key player in shaping our customer journeys leveraging our customer engagement platform (Braze) to create personalized high-performing communications that strengthen relationships and drive results.

What Youll Do

• Ideation & Planning
  • Collaborate with marketing merchandising and creative teams to develop a high-impact email & SMS calendar aligned with key business priorities.
  • Identify opportunities to evolve customer journeys and lifecycle programs ensuring communications are relevant timely and engaging.
• Email & SMS Campaign Development & Execution
  • Build test and deploy campaigns in Braze ensuring flawless execution and on-time delivery.
  • Build advanced personalization using Liquid logic dynamic content and data-driven triggers in Braze.
  • Develop and maintain modular scalable email templates using Liquid ensuring accessibility compliance
  • Develop segmentation strategies to target distinct customer groups and maximize engagement.
  • Design and implement automated journeys triggered campaigns and personalized experiences that strengthen customer relationships.
• Optimization & Growth
  • Monitor performance metrics (open rates CTR conversions revenue attribution etc.) and translate insights into actionable improvements.
  • Run A/B and multivariate tests on subject lines design and messaging to continually improve results.
  • Monitor industry trends platform capabilities and best practices in lifecycle marketing.
• Collaboration & Ownership
  • Act as a subject matter expert for email and SMS marketing advising internal stakeholders on best practices.
  • Partner with leader and analytics to translate performance into business insights and identify growth opportunities.

What Were Looking For

• Excellent organizational skills attention to detail and ability to manage multiple projects and channels in a fast-paced environment.
• A balance of creativity and technical know-how with curiosity to test learn and innovate.
• Baseline understanding of segmentation customer lifecycle marketing and journey automation.
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• 24 years of hands-on experience in email marketing or CRM preferably in Braze or a similar Email Service Provider

Harry Rosen Inc. is committed to ensuring that our environment is barrier-free to all persons employees and clients alike as we believe in equal opportunity and fostering a diverse and inclusive the spirit of this philosophy we are committed to providing reasonable accommodations to all applicants with accommodation needs in the interview and assessment process. If you need assistance during the selection process please contact us at with details.