Marketing Manager

Overview

The Marketing Managerat Dicksonis responsible fordriving measurable pipeline growth by developing and executing strategic data-driven campaigns that generate high-quality marketing and salesqualified leadswithin North America. This role partners closely with SalesProduct Management and externalresourcesto deliver integratedprogramsacross paid organic and owned channels in support of Dicksons growthobjectives.

The ideal candidate is a results-oriented marketer with strongdemand generation experience exceptional project managementskillsandprovenleadership across digitalchannels with adeep understanding of howgo-to-market strategiesdriverevenuegrowth.

Responsibilities

Demand Generation

• Lead demand generationefforts for North America(NA)focused onacquiringnew marketing-qualified (MQLs) and sales-qualified leads (SQLs) alignedwithDicksons targetmarkets.

• Planandexecute integrated multi-channel campaigns that support pipelinedevelopmentacross digital tradewebsiteand othertactics.

• Translateaudienceandsegmentinsights into compelling messagingthat informsAEO SEO and other marketing strategieshelping toincrease brand visibility and diversifydemand sources.

• ManageHubSpot and Salesforceleadflow with Marketing and Sale teamstoimprove campaign performanceand funnel outcomes.

Channel Optimization

• Manage development and implementation of integratedmarketingprogramsfor the regionincludingacquisition andretentioncampaignswebinarplanning and implementation tradeshowsandnew product introductions.

• Leadwebsitedevelopmenteffortstodeliver a best-in-classdigital experience improving traffic quality UX engagementconversionsandecommercegrowth.

• Manage contentcreationwith internal and external teamsincluding messaging andcopyfor blogs videos landingpagesandotherassets to drive awareness and demand generationwithin the region.

• OwnthedevelopmentandexecutionofeffectiveNApaid marketingstrategiesincluding PPC/search tradeadvertisingand other digital opportunities.

• Proactivelymonitorchannelimpactandrecommendtargetingadjustmentstestingandmessagingto maximize ROI and lead quality.

SEO Growth

• Support SEO strategy and executionfor NAin partnership with internal and externalpartnersto increase organic traffic and inboundengagement.

• Identifycontent keywords and on-siteenhancementsfor North Americatosupport long-term organic growth.

• Proactivelyutilizeperformance data tohelpprioritize SEO initiatives that directly contribute toNAgrowthgoals including those maximizing AEO impact.

Marketing AnalyticsandReporting

• Ensure programs andcampaigns are properly tracked measured andoptimizedusing HubSpotSalesforceWooCommerceandotherplatforms.

• Define KPIs andproactively report onfunneland channelperformance including lead volume conversion rates cost per lead andrevenue attribution.

• Proactively recommend and deliver clear actionablemarketing strategies based on insightsworkingwith a sense of urgency to follow-up and ensuretimelyexecution ofdeliverables.

• Continuously test learn andoptimizecampaigns based onanalyticsand market feedback.

Cross-FunctionalandVendor Collaboration

• Collaborateclosely withthe globalMarketing teamSales Product Marketingand other functional areasto ensure campaign alignment and execution excellence.

• Actively manageinternal and partnerworkstreams to ensuretimelines deliverables and performance expectations are metandapply insights to improve program outcomes.

• Support marketing planningandforecastingincludingdevelopment ofROI assumptionsforNA growthinitiatives.

Required Skills

• Provenexpertisein demand generation and integrated campaign development including hands-on experience with HubSpot Salesforce and other performance tools.

• Website management experienceacrossUX navigationarchitectureand content optimizationstrategiespreferablyleveragingAI-driven insights togenerateengagementandimpact.

• Background in effectivelymanaging paid media programssuch asPPC/search digital advertisingandtrade media.

• Working knowledge of SEO best practices and organic growth strategies.

• Excellent project management skills with theability toeffectivelylead planningprocessanticipateneedsandensuretimelyexecution of work.

• Strong communication collaborationprioritizationand stakeholder management skills.

• Bias toward action experimentation and continuous improvement.

• Strong analytical mindset with the ability to translate data into actionable insights.

• Experience working with marketing automation and CRM platforms (HubSpot Salesforcestrongly preferred).

Qualifications

• Bachelors degree in Marketing Business Communications or equivalent experience.

• Approximately5 years of experience inademandgeneration digitalmarketingor campaign-focused marketing role preferably in B2B environments.

• Excellent project managementcommunicationand interpersonal skills.

• Self-motivatedcuriosity-driven with aneagerness to learnand continuously improve skills and professional impact.

• Demonstrated success driving measurable lead generation andbusinessgrowth.

• Experience managing external agencies and vendors.

• Highly adaptable with a strong work ethic bias to action and the ability to thrive in a fast-paced growth-oriented organization.
  

About Dickson: Dickson was incorporated in the United States in 1923. By incorporating the best and newest innovations Dickson enables ourCustomersto manage compliance asset protection data analysis and product quality with confidence. Today Dickson provides validated solutions and services for over 80% of Fortune 100 companies inhighly-regulatedindustries including healthcare medical device pharmaceutical food aerospace and more. With the trust of over 80000 customers worldwide Dickson helps to protectbillions of dollars worth of assets andremainsan industry innovator and leader. Dicksons focus is ensuring we continue to be our customers Environmental Monitoring Compliance expert partner.