Director of Marketing Programs
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Job Location:
Jacksonville, FL - USA
Yearly Salary:
$ 85000 - 100000
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Benefits:
- 401(k) matching
- Training & development
- Wellness resources
- Opportunity for advancement
Join Our National Team as a Director of Marketing Programs!
Are you looking to leverage your expertise to grow a role that offers varied and challenging work Our company a leading parent organization that owns and operates 340 franchise locations across North America seeks a Director of Marketing Programs to support the team.
The Director of Marketing Programs provides strategic leadership and operational oversight for all marketing initiatives supporting new office launches. This role ensures that newly launched offices have the tools resources and guidance needed to maximize marketing effectiveness and achieve growth objectives. Responsibilities include developing local marketing plans managing brand standards creating budget frameworks and delivering in-person training for new owners. The Director oversees all marketing deliverablessuch as websites digital assets collateral signage and uniformswhile maintaining consistency with brand standards. Additionally this role monitors industry trends identifies market share opportunities and implements go-to-market strategies. Through regular accountability meetings and the execution of programs like ROTOR the Director equips owners to manage their business development teams and drive performance during the launch phase.
Position: Director of Marketing Programs
Reports to: Vice President of Marketing & Customer Experience
Location: Remote or in Jacksonville FL with some travel required
Salary Range: $85000 - $100000 annually
Reports to: Vice President of Marketing & Customer Experience
Location: Remote or in Jacksonville FL with some travel required
Salary Range: $85000 - $100000 annually
Essential Duties/Responsibilities:
- Provide strategic direction and framework to newly launched offices to help them make informed decisions on maximizing marketing resources and achieving company growth objectives.
- Define and implement local marketing plans with full funnel expectations and recommendations to best achieve growth objectives in each market.
- Create and manage marketing budget templates that outline recommended spend allocations for key initiatives tailored to office size and market conditions.
- Clearly communicate brand standards and hold launch offices accountable to maintain brand consistency in all marketing programs.
- Design and maintain a marketing KPI dashboard to monitor initiative adoption campaign performance and ROI across all launch offices. Provide actionable insights to improve marketing effectiveness.
- Partner with cross-functional teams to ensure strategic alignment of marketing initiatives with company objectives.
- Develop and lead in-person training sessions for each new owners school class to clearly communicate the marketing program provide practical guidance and set owners up for success in implementing strategies within their local markets.
- Manage and coordinate all marketing deliverables for new office launches including deployment of digital assets such as website social media and Google Business pages starter collateral packages vehicle wraps office signage branded uniforms and other essential brand elements. Ensure timely execution and alignment with brand standards to create a consistent and impactful market presence from day one.
- Identify collateral and creative needs for launch offices and collaborate with the creative team to provide detailed briefs and ensure timely development of required materials.
- Stay current on marketing and industry trends identify market share opportunities and deliver clear go-to-market strategies to enhance programs and improve launch success.
- Hold scheduled meetings with offices in the launch program to review progress provide guidance and ensure marketing programs are on track to meet stated goals. Offer ongoing support address challenges and direct offices to the resources and tools needed for successful execution.
- Lead the execution of an effective ROTOR program by equipping owners to manage and hold their business development team members accountable for achieving sales and marketing goals ensuring consistent performance and growth during the launch phase.
- All other duties as assigned
Competency Knowledge Skills and Abilities:
- Computer literacy with MS Office Suite (Word Excel PowerPoint) SharePoint Adobe Zoom Teams etc.)
- Ability to coach motivate and influence business owners and team members; prior coaching/training experience preferred.
- Strong problem-solving critical thinking and business analysis skills; capable of creating effective sales and marketing plans
- Exceptional written verbal and consultative communication; strong listening flexibility and relationship-building skills across diverse backgrounds
- Applied knowledge of MS Office tools reporting systems and job management platforms strong business technology skills
- Proficiency in digital marketing platforms analytics tools and CRM systems
- Highly organized detail-oriented and able to manage multiple priorities in a fast-paced environment
- Quick learner with ability to apply knowledge effectively; comfortable working independently and collaboratively
- Experience in franchise operations or business support; demonstrated success in meeting/exceeding sales or development goals; interest in microenterprise growth.
- Commitment to Paul Davis Values Vision Mission and 10 Serving Basics
Required Education and Experience
- Bachelors degree in marketing business or related field
- 8 years of experience in marketing strategy operations or franchise marketing leadership
- Able to travel 30% - 60% of the time if needed
Preferred Education and Experience
- Strong understanding of multi-location marketing and sales processes
- Ability to develop tools dashboards and performance scorecards
- Familiarity with AI-driven tools and technologies
Physical Requirement
The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. The employee is occasionally required to sit climb balance stoop or kneel. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and the ability to adjust focus.
The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. The employee is occasionally required to sit climb balance stoop or kneel. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and the ability to adjust focus.
- Must be able to stay in a stationary position up to 100% of the time
- The person in this position needs to occasionally move about inside the office to access file cabinets office machinery etc.
- Constantly operates a computer and other office productivity machinery such as a calculator fax machine copy machine and computer printer.
- Must be able to observe and perceive information on a computer and documents
- Must be able to communicate and converse with customers over the phone
- Occasionally will lift up to 10 lbs
- Ability to safely operate a passenger vehicle
- Must be able to communicate and converse with franchisees over the phone and face-to-face
Work Environment
The employee will be working remotely in their home office and will be exposed to normal conditions of air conditioning and heat. Most work will be conducted over email video conferencing and telephone. The employee must have access to a stable internet connection when working out of the office. The employee must use the provided VPN technology to securely connect remotely. The successful person must be productive with minimal supervision.
Travel
This position may require up to 20% travel. This position will be required to travel to franchise locations conferences training sessions Owners School at either of our two locations team meetings and may be exposed to outdoor temperatures during travel.
Reasonable Accommodation for Disability
Any applicant or employee who believes that a reasonable accommodation is required for purposes of federal or state disability law is required to contact Human Resources to begin the interactive exchange process.
The ADA defines reasonable accommodation as a change or adjustment to a job or work environment that allows a qualified individual with a disability to satisfactorily perform the essential functions of a particular job and does not cause an undue hardship for the employer.
Disclaimer
Paul Davis Restoration is an equal opportunity employer. Paul Davis Restoration provides equal employment opportunity to all individuals regardless of their race color creed religion gender age sexual orientation national origin disability veteran status or any other characteristic protected by state federal or local law.
Disclaimer
Paul Davis Restoration is an equal opportunity employer. Paul Davis Restoration provides equal employment opportunity to all individuals regardless of their race color creed religion gender age sexual orientation national origin disability veteran status or any other characteristic protected by state federal or local law.
The job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Other duties responsibilities and activities may change or be assigned at any time with or without notice.
Flexible work from home options available.
Compensation: $85000.00 - $100000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.
Since 1966 Paul Davis has been an industry leader in the areas of property damage mitigation reconstruction and remodeling. With more than 370 offices in our franchise network the company serves residential institutional and commercial customers and clients across the United States and Canada.
We have built our heritage one project at a time establishing a reputation for performance integrity and responsibility among customers and carriers alike. Whether property damage is caused by water fire smoke storms or other disasters we deliver on our promise to deliver excellence expertise and a customer experience that is second to none. At Paul Davis our passion for quality drives everything we do.
Our Vision:
To Provide Extraordinary Care While Serving People In Their Time Of Need.
Our Values:
Deliver What You Promise
Respect The Individual
Have Pride In What You Do
Practice Continuous Improvement
Our Mission:
To provide opportunities for great people to deliver Best in Class results
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Are you Looking for an exciting opportunity? A problem solver who likes being in control of your own destiny? A person with a ravenous sense of urgency? An opt...
