Senior Product Marketing Manager
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Who are we
UpGuards mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify assess and remediate cybersecurity risk across their attack surface vendor ecosystem workforce and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings instant risk assessments templated security questionnaires threat intelligence capabilities and agentic AI to give organizations a holistic view of their risk surface.
The Marketing team at UpGuard includes multiple marketing and design functions including Product Marketing Demand Gen Marketing Ops Content Marketing SEO Community Design and Video. UpGuards vision is to become a leader in the markets we play in (Cyber VRM Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Where does this role fit in
As our Senior Product Marketing Manager you will be pivotal in driving the evolution and growth of the UpGuard platform. Youll partner with our Product team to conduct deep market research to unearth customer insights and identify opportunities to delight our users. You will define product positioning and messaging lead the planning and execution of product launches and partner with our broader marketing team to activate campaigns for your product line.
What will you do
- Conduct market research and competitive analysis to identify market trends competitive positioning and opportunities for growth
- Be the expert on UpGuards products and know why customers love them turning that insight into differentiated positioning and concise user and buyer personas
- Produce compelling value propositions and messaging that differentiate UpGuards products in the market and resonate with our target audience
- Plan and execute creative launch campaigns for new products and features working closely with cross-functional teams such as product sales and customer success
- Build core sales and marketing assets such as pitch decks product datasheets and product-related content
- Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences
What do we need from you
- 4 years of product marketing experience in B2B SaaS product marketing
- Familiar with working on early-stage products and driving early customer discovery
- A passion for connecting with customers and understanding pain points
- Can hold your own in conversations with our Product and executive team
- You love getting your hands dirty - to get a campaign moving youre happy to mock up a landing page for a designer to polish create screen recordings and occasionally write your own copy
- Youre data-driven and can make relevant inferences from tools such as Google Analytics Hubspot and Mixpanel to drive decision-making
- Were looking for someone whos not just comfortable with change but curious about itespecially when it comes to adopting AI tools that can enhance how we work
What would give you an edge
- A strong grasp of cybersecurity
- Familiarity with product-led go-to-market motions
- Experience at a growth-stage tech company
Whats in it for you
- Monthly Lifestyle subsidy: use this for financial physical and mental wellbeing (all regions)
- WFH set-up allowance: to ensure you have the right environment to work in we will help you get set-up within your first 3 months at UpGuard (all regions)
- $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
- Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
- 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
- Personal Leave allowance: this includes sick & carers leave (all regions)
- Fully remote working environment: whilst we have physical offices in Sydney & Hobart we do not mandate compulsory attendance (all regions)
- Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
- Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
- Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)
#LI-SD1
UpGuard is a Certified Great Place to Work in the US Australia UK and India establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender perception or identity national origin age marital status protected veteran status or disability status.
For applications to positions in the United States please note at this time we can only support hiring in the following US states: CA MD MA IL OR WA CO TX FL PA LA MO or DC.
Before starting work with us you will need to undertake a national police history check and reference checks. Also please note that at this time we cannot support candidates requiring visa sponsorship or relocation.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
About Company
Third-party risk and attack surface management software. UpGuard is the best platform for securing your organization’s sensitive data. Our security ratings engine monitors millions of companies and billions of data points every day.
