Sales Representative (Pre-seller) – Eastern Region (Eastern Kenya and Kajiado)

Machakos - Kenya

Monthly Salary: Ks 30000 - 30000

Experience Required: 1-3years

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

About The Role

Our client is a leading player in the wholesale import and export sector specialising in fast-moving consumer goods. They work with international suppliers to distribute high-quality products across the country including personal care items household products healthcare goods and food & beverages serving retailers wholesalers and trade outlets through an extensive distribution network.

Role Purpose:

To drive sales growth and distribution by effectively managing assigned territories and customer accounts within the Eastern Region (Machakos Kitui Makueni Mlolongo Athi river Kitengela Isinya & Surrounding Areas). The Sales Representative (Preseller) is responsible for order generation outlet expansion visibility execution and ensuring excellent trade relationships to achieve set targets.

Key Responsibilities

1. Sales Execution

Generate daily presales orders from assigned outlets in line with route plans.
Achieve monthly volume value and productivity targets.
Conduct cash sales directly to retailers for gums ensuring immediate payment and proper receipt.
Ensure effective SKU coverage and order completeness per outlet.
Achieve and exceed monthly sales volume value and distribution targets
Drive new product introductions and monitor performance in trade.

2. Distribution & Merchandising

Expand the outlet universe by identifying and recruiting new customers.
Ensure product availability and visibility in all active outlets.
Implement merchandising standards POS placement and shelf management as per brand guidelines.
Work closely with delivery teams to ensure timely fulfilment of presales orders.

3. Market Intelligence

Track competitor activities pricing and trade promotions and report insights weekly.
Identify emerging market opportunities and recommend action plans.
Collect customer feedback to support brand and sales strategy refinement.

4. Relationship Management

Build and maintain strong trade relationships with retailers wholesalers and key accounts.
Handle trade complaints professionally and escalate unresolved issues promptly.
Act as the face of the company in the market upholding company values and service standards.

5. Reporting and Compliance

Submit daily call reports presales data and market feedback to the Area Sales Manager.
Adhere to company policies on credit pricing and route compliance.
Maintain accurate outlet records and ensure all trade documentation is complete.

Requirements

Diploma or Bachelors degree in Sales Marketing Business or related field.
Minimum of 23 years experience in FMCG sales preferably as a pre-seller or van sales rep.
Strong negotiation and relationship management skills.
Proficient in route planning order generation systems and basic MS Office tools.
Self-driven disciplined and familiar with the Eastern Kenya market geography and trade dynamics.
Possession of a valid driving license (Class B or C) is an added advantage.

Key Performance Indicators (KPIs)

Achievement of monthly sales and coverage targets.
Numeric and weighted distribution growth.
Outlet productivity (average order per call).
Execution of visibility and merchandising standards.
Accuracy and timeliness of presales reporting.

Required Skills:

Minimum of 23 years experience in FMCG sales preferably as a pre-seller or van sales rep. Strong negotiation and relationship management skills. Proficient in route planning order generation systems and basic MS Office tools. Self-driven disciplined and familiar with the Eastern Kenya market geography and trade dynamics. Possession of a valid driving license (Class B or C) is an added advantage.

Required Education:

Diploma or Bachelors degree in Sales Marketing Business or related field. Minimum of 23 years experience in FMCG sales preferably as a pre-seller or van sales rep.

About The RoleOur client is a leading player in the wholesale import and export sector specialising in fast-moving consumer goods. They work with international suppliers to distribute high-quality products across the country including personal care items household products healthcare goods and food ...