Project Manager, Digital Marketing & Fundraising Strategy HYBRID

Discover Vanderbilt University Medical Center: Located in Nashville Tennessee and operating at a global crossroads of teaching discovery and patient care VUMC is a community ofindividuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued your knowledge expanded and your abilities challenged. Vanderbilt Health is committed to an environment where everyone has the chance to thrive and where your uniquenessis sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilts mission is to advance health and wellness through preeminent programs in patient care education and research.

Organization:

Development

Job Summary:

Digital & Direct Marketing (DDM) is a multifaceted fundraising team with both programmatic fundraising goals executed through direct mail and digital campaigns as well as functional responsibilities to support the digital marketing needs of the Development team at large. This is accomplished through data analysis thoughtful and strategic donor communications content development and well-integrated multichannel fundraising avenues that include direct mail email social media crowdfunding and peer-to-peer fundraising.

The Project Managers primary role will be to execute digital fundraising and marketing tactics for both the programmatic and functional responsibilities of the DDM team. A large portion of this work will be primarily within the Adobe Marketo Engage platform to support internal client initiatives across the Development department under the supervision of the Director Digital Marketing & Email Automation.

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Vanderbilt University Medical Center Development

Job Description

Working Title: Project Manager Digital Marketing & Fundraising Strategy

HR Classification: 3257 - Digital and Direct Marketing Project Manager

Reports to: Director Digital Marketing & Email Automation

Purpose:

Through the exceptional capabilities and caring spirit of its people Vanderbilt University Medical Centerleads in the delivery of exemplary health care improving the lives of individuals and communities regionally nationally and internationally. We combine transformative educational programs compelling scientific discoveries and distinctive personalized care to achieve this goal.

To consistently achieve excellence in medical science and health careVanderbilt University Medical CenterDevelopment builds relationships and encourages philanthropic contributions to directly impact todays work and to secure a strong future of service. Enthusiastic and timely support from our philanthropic partners enables the Medical Center as a nonprofit academic medical institutionto excel in conducting groundbreaking research training future leaders and providing compassionate care to patients.

Position Summary:

Digital & Direct Marketing (DDM) is a multifaceted fundraising team with both programmatic fundraising goals executed through direct mail and digital campaigns as well as functional responsibilities to support the digital marketing needs of the Development team at large. This is accomplished through data analysis thoughtful and strategic donor communications content development and well-integrated multichannel fundraising avenues that include direct mail email social media crowdfunding and peer-to-peer fundraising.

The Project Managers primary role will be to execute digital fundraising and marketing tactics for both the programmatic and functional responsibilities of the DDM team. A large portion of this work will be primarily within the Adobe Marketo Engage platform to support internal client initiatives across the Development department under the supervision of the Director Digital Marketing & Email Automation.

Primary Responsibilities:

• Assist the Director Digital Marketing & Email Automation with email strategy and execution for internal stakeholder campaigns and events based on audience and objectives.

• Become proficient within Marketo email platform for VUMC Development including building emails within the Marketo workspace and pulling campaign performance reports.

• Collaborate with Community & Corporate Relations team to support upcoming fundraising campaigns and events across digital platforms utilizing social media online giving and email strategy.

• Assist the direct response team with email builds for integrated fundraising campaigns contributing to the bottom-line revenue numbers for Digital and Direct Marketing efforts.

• Update online giving pages hosted on for campaigns across the department

• Collaborate with Associate Director Digital Marketing & Fundraising Strategy on social media strategy for Development department. Assist with monthly posting schedule curating and repurposing content and reporting on performance analytics.

Act as a member of a cross functional team of development and marketing professionals to ensure effective and appropriate integration of content communications deliverables and donor outreach

Collaboration with colleagues to create and execute an annual operating plan with personal responsibility for a set of tactics and goals.

Other duties as assigned.

Qualifications:

Bachelors Degree (or equivalent experience) (Required)

2 years experience (Required)

• Knowledge of digital platforms (email marketing automation peer-to-peer giving website design social media html code) is preferred.

• Email marketing experience is a must.

• Adobe Marketo Engage experience preferred.

Strong project management skills and ability to work on multiple campaigns and projects at once under tight deadlines.

Superb oral and written communication skills.

Ability to maintain a productive and collaborative working relationship with partners across Development team and the Medical Center at large

Maintain a successful hybrid work environment; be available for in-person responsibilities as needed.

This is a full-time position.

Evening and weekend work as needed.

Our professional administrative functions include critical supporting roles in information technology and informatics finance administration legal and community affairs human resources communications and marketing development facilities and many more.

At our growing health system we support each other and encourage excellence among all who are part of our workforce. High-achieving employees stay at Vanderbilt Health for professional growth appreciation of benefits and a sense of community and purpose.

Core Accountabilities:

Organizational Impact: Executes job responsibilities with the understanding of how output would affect and impact other areas related to own job area/team with occasional guidance. Problem Solving/ Complexity of work: Analyzes moderately complex problems using technical experience and judgment. Breadth of Knowledge: Has expanded knowledge gained through experience within a professional area. Team Interaction: Provides informal guidance and support to team members.

Core Capabilities :

Supporting Colleagues:- Develops Self and Others: Invests time energy and enthusiasm in developing self/others to help improve performance e and gain knowledge in new areas.- Builds and Maintains Relationships: Maintains regular contact with key colleagues and stakeholders using formal and informal opportunities to expand and strengthen relationships.- Communicates Effectively: Recognizes group interactions and modifies ones own communication style to suit different situations and audiences. Delivering Excellent Services:- Serves Others with Compassion: Seeks to understand current and future needs of relevant stakeholders and customizes services to better address them.- Solves Complex Problems: Approaches problems from different angles; Identifies new possibilities to interpret opportunities and develop concrete solutions.- Offers Meaningful Advice and Support: Provides ongoing support and coaching in a constructive manner to increase employees effectiveness. Ensuring High Quality: - Performs Excellent Work: Engages regularly in formal and informal dialogue about quality; directly addresses quality issues promptly.- Ensures Continuous Improvement: Applies various learning experiences by looking beyond symptoms to uncover underlying causes of problems and identifies ways to resolve them. - Fulfills Safety and Regulatory Requirements: Understands all aspects of providing a safe environment and performs routine safety checks to prevent safety hazards from occurring. Managing Resources Effectively: - Demonstrates Accountability: Demonstrates a sense of ownership focusing on and driving critical issues to closure.- Stewards Organizational Resources: Applies understanding of the departmental work to effectively manage resources for a department/area.- Makes Data Driven Decisions: Demonstrates strong understanding of the information or data to identify and elevate opportunities. Fostering Innovation:- Generates New Ideas: Proactively identifies new ideas/opportunities from multiple sources or methods to improve processes beyond conventional approaches.- Applies Technology: Demonstrates an enthusiasm for learning new technologies tools and procedures to address short-term challenges.- Adapts to Change: Views difficult situations and/or problems as opportunities for improvement; actively embraces change instead of emphasizing negative elements.

Position Qualifications:

Responsibilities:

Certifications:

Work Experience:

Relevant Work Experience

Experience Level:

2 years

Education:

Bachelors (Required)

Vanderbilt Health is committed tofosteringan environment where everyone has the chance to thrive and is committed to the principles of equal opportunity. EOE/Vets/Disabled.