Digital Communications Program Manager

Its a great time to join the City of Boulder!

Application Deadline:

Compensation Details:

Scheduled Weekly Hours:

Benefit Eligibility Group:

Locate the Benefit Eligibility Group value on the Employee Benefit Eligibility document to identify the benefits offered for this job.

Job Description Summary:

Job Description:

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Guides the planning and execution of department-wide digital communications to ensure web email and social media content align with BPR brand standards organizational goals and industry best practices.

• Manages vision governance and continuous improvement of the Parks & Recreation website ensuring quality consistency and effective user experience.

• Guides and supports 30 content editors training staff and setting expectations for digital standards accessibility accuracy and tone.

• Advises teams on digital tools integrations and third-party platforms that improve user experience and service delivery.

• Ensures clarity sensitivity and alignment with brand and messaging standards across all digital content.

• Collaborates on citywide digital governance and technology initiatives.

• Oversees the structure navigation and continuous improvement of departmental webpages.

• Reviews content for clarity accuracy inclusivity and compliance with accessibility requirements (WCAG).

• Provides training documentation and editorial guidance for website contributors.

• Identifies opportunities for enhanced functionality user experience and operational efficiency.

• Produces and manages the monthly BPR Newsletter.

• Develops targeted email content and messaging strategies that drive engagement and public awareness.

• Ensures email communications reflect citywide style tone and accessibility practices.

• Uses analytics to refine segmentation content and delivery timing.

• Contributes to departments social media presence through strategic content planning content creation and community engagement.

• Develops messaging that elevates events programs services and departmental initiatives.

• Produces content such as photography videographyhy graphics and copywiriting for social media posts.

• Monitors engagement responds to community interactions and identifies trends and opportunities.

• Builds digital partnerships and collaborates with other city teams to amplify departmental content.

• Coordinates targeted digital advertising to support revenue generation participation goals and overall department visibility.

• Uses analytics and performance insights to optimize campaigns webpages and communication strategies.

• Identifies emerging digital trends and evaluates opportunities for growth and innovation.

• Prepares data-driven recommendations for content strategy outreach improvements and user engagement.

• Supports departmental priorities and citywide initiatives as assigned.

• Participates in professional trainings and development.

• Ensures compliance with all city and departmental policies including safety and attendance.

• Provides lead responsibilities for a project or team as needed.

MINIMUM QUALIFICATIONS

• Ability to adapt to a fast-paced environment with shifting deadlines and priorities.

• Ability to apply advanced digital communications principles including UX accessibility and cross-platform content strategy.

• Ability to communicate and present effectively across teams and with diverse stakeholders.

• Ability to evaluate digital tools platforms and integrations that improve user experience and operational efficiency.

• Ability to exercise sound judgment and discretion with confidential or sensitive information.

• Ability to manage multiple priorities under tight timelines while maintaining accuracy and quality.

• Ability to proactively identify issues recommend solutions and move work forward with minimal supervision.

• Ability to translate complex information into clear user-focused digital content.

• Knowledge of accessibility standards digital content governance and modern web practices.

• Skill in using analytics to guide decision-making and optimize digital performance.

• Skill in writing editing content creation digital storytelling and message development.

• Valid Drivers License and ability to maintain an acceptable motor vehicle record.

• Have and maintain acceptable background information including criminal conviction history.

PREFERRED QUALIFICATIONS

• Ability to navigate complex or sensitive situations with professionalism and sound judgment.

• Ability to provide strategic counsel on communications audience needs and platform selection.

• Knowledge of change-management strategies for digital adoption and system improvements.

• Knowledge of public-sector communication requirements governance processes and regulatory considerations.

• Skill in building trust collaborating effectively and working across organizational levels.

• Skill in forecasting risks anticipating community impacts and guiding digital decisions accordingly.

• Masters degree in communications digital media public administration or a related field.

• Experience advising senior leadership on public-facing digital strategy or external communications.

• Experience in highly regulated governmental or public-sector environments.

REQUIRED EDUCATION & EXPERIENCE

• Bachelors degree in communications digital media information technology or related field; or equivalent of eight (8) years related experience may substitute for the education requirement only.

• Demonstrated experience planning and implementing complex digital projects across multiple teams.

• Three (3) of professional experience in digital communications web content management social media or related fields including responsibility for guiding or leading digital strategy.

• Hands-on experience with content management systems HTML CRM or email marketing tools social media platforms and analytics platforms; familiarity with accessibility and UX standards.

SUPERVISION

Supervision Received: Marketing Manager
Supervision Exercised: None

WORKING CONDITIONS AND REQUIREMENTS

• Physical and Mental Effort: Ability to work under stress from demanding deadlines public contact and evolving priorities. Manual dexterity to operate office equipment and digital tools. Sufficient clarity of speech hearing and vision to communicate effectively and evaluate digital content. Ability to perform work on computers for extended periods.

• Work Environment: Works primarily in a clean comfortable office environment with frequent interruptions. Requires schedule flexibility including occasional evenings or weekends to support critical digital initiatives or events.

• Machines and Equipment Used: Computers phones printers web content management systems. Analytics platforms email marketing tools and related software.

Additional Job Description:

Last updated: February 2026

The City of Boulder is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected statute. For individuals with disabilities who would like to request an accommodation please send a request to