AVP of Performance Marketing

The AVP Performance Marketing will own the strategy execution and scaling of Hibus performance marketing engine spanning paid media affiliate and lead generation programs and SEO. This role is responsible for driving measurable business impact through high-quality inbound demand supporting both field and inside sales motions and scaling growth efficiently.

This leader will build and mature a multi-channel performance marketing function balancing upper middle and lower-funnel strategies advancing account-based marketing (ABM) efforts and establishing the foundation required to scale profitably. The ideal candidate is a highly analytical hands-on leader with deep domain expertise a strong testing mindset and a proven ability to translate performance marketing into measurable revenue growth.

Primary Responsibilities:

• Own and lead the performance marketing strategy across paid search paid social display video affiliates/lead gen SEO and other paid advertising platforms
• Build manage and grow a high-performing Performance Marketing team serving as a playercoach and functional leader
• Drive inbound lead growth and pipeline impact with accountability to lead quality sales conversion CAC LTV and revenue contribution
• Develop and scale ABM strategies aligned to our field sales model targeting priority territories verticals and named account lists (PCS) through partnership with Lifecycle Sales and Commercial teams
• Establish and optimize full-funnel acquisition strategies from awareness through conversion with clear measurement and attribution
• Lead channel experimentation and testing roadmaps; identify validate and scale new growth opportunities
• Oversee SEO setting strategy performance expectations agency management and a long-term roadmap
• Partner closely with Sales leadership to optimize lead quality conversion demo show rates and sales productivity across field and inside sales motions
• Collaborate with Marketing leadership Analytics and Finance to define KPIs reporting frameworks and forecasting models tied to unit economics
• Use data to analyze performance surface insights and inform investment decisions on a daily weekly and quarterly basis
• Ensure performance marketing efforts align with brand messaging and customer segmentation strategies as the company scales

Competencies and Critical Skills:

• Deep expertise in performance marketing across paid media lead gen/affiliates ABM and SEO
• Strong analytical and financial acumen; ability to tie marketing investment to unit economics and revenue impact
• Proven experience building scaling and leading high-performing teams
• Ability to develop strategy and translate it into clear execution plans and operating rhythms
• Strong cross-functional leadership and influence particularly with Sales Analytics Finance and Product
• Comfort operating in ambiguity and building foundational processes in a scaling organization
• Excellent communication skills with the ability to align stakeholders around priorities and tradeoffs

Experience and Qualifications: Required/ Preferred:

• 8 - 10 years of experience in performance marketing growth marketing or demand generation roles with demonstrated ownership of paid media lead generation and SEO strategies Required
• Strong analytical mindset with experience using data to inform investment decisions experimentation and forecasting Required
• Prior experience managing and developing high-performing teams; playercoach experience Required
• Experience operating across the full funnel including upper mid and lower-funnel strategies Required
• Experience with marketing analytics attribution and reporting tools; ability to define requirements and partner with Analytics teams Required
• Bachelors degree in Marketing Business Analytics or a related field (or equivalent practical experience) Required
• Strong proficiency in testing methodologies experimentation frameworks and performance optimization Preferred

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Working with us means joining a team of truly extraordinary people working to improve communities across the country. Joining our team means not only working in a fun environment with smart people but also being able to take advantage of our competitive compensation ongoing training incentives and generous benefits package.
Learn more about the Hibu culture here: Culture at Hibu

NOTE: Hibu is an Equal Opportunity Employer and consistent with applicable law provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in completing our job application process. If you need reasonable accommodation and/or are having difficulty completing our online application process due to a disability you may use the following email address: Please include your name and contact information and the title of the position you are interested in. Note: this is not for general employment inquires or correspondence. Hibu will only respond to requests related to those who need assistance with the online application process due to a disability