Vice President, Marketing

The Vice President Marketing is a senior executive leader responsible for shaping and executing the marketing strategy for the Bosch Power Tools business in North America and the Dremel & Rotozip businesses globally. Reporting directly to the President & CEO Power Tools North America this role is accountable for setting unique iconic brand positions for Bosch Dremel Sia & Rotozip and informing innovation strategy and product platform architecture.

This leader will own the Bosch brand Dremel brand Channel Marketing Business Development and Training organizations ensuring a clear integrated go-to-market strategy that accelerates growth strengthens competitive position and delivers measurable business impact.

The Vice President Marketing directly shapes the competitive position revenue trajectory and brand equity of Bosch Power Tools North America and the global Dremel business. This leader ensures the organization wins through disciplined category strategy superior commercialization digital excellence and deep customer and consumer understanding.

Key Responsibilities

Strategic Leadership & Vision

• Define and execute a clear compelling marketing vision aligned with business strategy customer needs and market dynamics.
• Translate market insights customer data and competitive intelligence into actionable strategies that drive sustainable growth.
• Institutionalize rigorous VOC systems across Pro and DIY segments.
• Lead market analytics demand forecasting and competitive intelligence.
• Lead with speed and decisiveness setting clear priorities and direction in a dynamic fast-paced environment.

Brand & Portfolio Leadership

• Own global stewardship of the Dremel brand and regional leadership of the Bosch Power Tools Rotozip and Sia brands in North America.
• Establish clear brand positioning messaging and activation are consistent differentiated and aligned with customer value propositions.
• Strengthen brand equity while driving commercial outcomes across professional and DIY segments.
• Own marketing operating budget with disciplined performance measurement.

Channel Marketing & Commercial Enablement

• Lead channel marketing strategy across retail e-commerce and professional channels to drive demand conversion and loyalty.
• Influence stage-gate decisions through market validation and pricing strategy.
• Lead best-in-class go-to-market planning for product launches.
• Establish commercialization playbooks that maximize velocity and channel penetration.
• Ensure marketing investments deliver measurable ROI and support revenue and margin objectives.

Business Development & Training

• Oversee and inform business development initiatives that identify and unlock new growth opportunities partnerships and routes to market.
• Lead training and enablement strategies that build capability across internal teams channel partners and end users.
• Ensure training programs reinforce brand value product differentiation and customer success.

Organizational Leadership & Capability Building

Lead a high-performance organization spanning:

• Brand management
• Category management
• Channel & shopper marketing
• Digital & eCommerce
• Market Insights & Analytics
• Business development
• Training

Responsibilities include:

• Building next-generation marketing capabilities (data revenue management digital AI).
• Developing succession pipelines and leadership bench strength.
• Managing agency and partner ecosystem.
• Establishing performance dashboards and accountability frameworks.
• Driving a culture of speed clarity and measurable impact.

Cross-Functional Collaboration

• Act as a key member of the Power Tools North America leadership team influencing enterprise-level decisions and outcomes.
• Collaborate closely with Sales Product Management Supply Chain Finance and global counterparts to drive alignment and execution.
• Represent Marketing with executive presence and credibility across internal and external stakeholders.

Qualifications :

• Proven executive leadership experience in marketing preferably within durable goods consumer products or industrial/technical environments.
• Demonstrated success leading complex multi-brand and multi-channel marketing organizations at scale.
• Strong track record of using market insights customer knowledge and data to drive growth and strategic decision-making.
• Experience leading global or matrixed teams with the ability to influence across regions and functions.
• Exceptional leadership communication and change-management capabilities.
• Bachelors degree required; MBA or advanced degree preferred.
• Strategic customer-centric thinker with strong commercial acumen.
• Decisive and action-oriented with the ability to lead with speed and clarity.
• Inspiring people leader who develops talent and builds strong engaged teams.
• Collaborative partner who drives alignment while holding teams accountable for results.
• Demonstrated success working effectively across global & local matrixed organizations for local impact while leveraging the best of the global capabilities.

Additional Information :

BOSCH is a proud supporter of STEM (Science Technology Engineering & Mathematics) Initiatives:

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

Equal Opportunity Employer including disability/veterans.

Thanks to the work of every associate Bosch has been recognized for award-winning culture by the following organizations:

• Great Place to Work Certified 2024
• Fortunes Worlds Most Admired Companies 2024
• Americas Best Large Employers 2024
• Americas Best Employers for Diversity 2024
• Americas Greatest Workplaces for Women Newsweek 2024
• Greatest Workplaces for Diversity Newsweek 2024
• Bosch Power Tools was recognized as one of Newsweeks Americas Greatest Workplaces in Manufacturing 2025
• Forbes Americas Best Employers for New Grads 2025

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.

The U.S. base salary range for this full-time position is $230000 to $285000. Within the range individual pay is determined based on several factors including but not limited to work experience and job knowledge complexity of the role job location etc.

In addition to your base salary Bosch offers a comprehensive benefits package that includes health dental and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting:  Pay ranges included in the postings generally reflect base salary; certain positions may include bonus commission or additional benefits. This position includes bonus potential LTI and a company vehicle.

Salary estimates published on online job boards rather than the Bosch US Careers Page may not be a true representation of the actual pay range offered for this position.

Remote Work :

No

Employment Type :

Full-time