Product & Channel Marketing Director

Who We Are

At Corebridge Financial we believe action is everything. Thats why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

• We are stronger as one: We collaborate across the enterprise scale what works and act decisively for our customers and partners.
• We deliver on commitments: We are accountable empower each other and go above and beyond for our stakeholders.
• We learn improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive: We embrace different perspectives enabling our colleagues to make an impact and bring their whole selves to work.

Who Youll Work With

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives for their own and on behalf of others. Our team designs and executes advertising programs internal and external communications strategies and client and prospect engagement programs to showcase who Corebridge is to our customers distribution partners and employees. Our team oversees brand positioning and strategy digital and social media employee and executive communications media relations industry research and thought leadership product marketing customer regulatory communications and social impact and sponsorship programming.

About The Role

This role will partner closely with distribution leaders product teams and other internal stakeholders to build compelling marketing strategies and digital sales tools as well as launch recruiting growth and incentive programs that help differentiate the company in the marketplace.

Key Responsibilities

• Strategic Planning & Execution
  • Develop and deploy channel-specific marketing plans that support sales goals and strategic business priorities
  • Build and manage product positioning messaging and promotional strategies in collaboration with product teams and underwriting
  • Create engaging multi-layered marketing programs for financial professionals including digital text email social advertising and in person events.

• Content Development & Campaigns
  • Drive financial professional engagement and retention by designing and executing interactive content sales enablement tools and digital advertising campaigns
  • Write and develop marketing materials and promotions including text social email and web platforms
• Business Development & Growth Initiatives
  • Lead the marketing of sales incentive programs and new strategic initiatives
  • Develop and enhance programs to targeted key account audiences supporting sales objectives
  • Support recruiting and growth initiatives for Life Distribution channels

• Data-Driven Optimization
  • Regularly review results to fine-tune programs for maximum effectiveness
  • Optimize campaigns using performance data and testing insights; refine strategies based on KPIs marketing funnel metrics and engagement rates.

• Collaboration & Stakeholder Engagement
  • Partner with internal teams (digital product development distribution legal compliance) to launch coordinated marketing efforts
  • Train and support distribution partners in leveraging marketing tools and programs to grow their business
  • Participate in client and company meetings including occasional travel as needed

Qualifications & Technical Expertise

• Education & Experience
  • Bachelors degree in Marketing or a related field (Masters degree a plus)
  • 7 years of experience in life insurance or financial services marketing preferred
  • Understanding of financial professional behavior and the dynamics of multi-channel distribution
  • Familiarity with life insurance distribution channels and business processes
  • Demonstrated experience creating B2B/B2C content and sales enablement materials across multiple platforms

• Work Ethic
  • Strategic mindset with strong business planning and writing skills
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong analytical creative and problem-solving skills
  • High level of personal accountability collaboration and adaptability
  • Entrepreneurial spirit with a bias toward action innovation and change leadership

• Marketing & Digital Acumen:
  • Proven ability to align marketing strategies with sales objectives and business KPIs.
  • Strong understanding of marketing principles brand strategy and audience segmentation
  • Excellent communication and interpersonal skills with experience engaging cross-functional and geographically dispersed teams

• Technical & Creative Skills:
  • Ability to write and edit marketing content with creativity and precision.
  • Proficient in Microsoft Office Adobe Creative Suite digital content management systems and collaboration platforms (e.g. SharePoint Teams Aprimo).

Work Location

This position is based in Corebridge Financials Houston TX office and is subject to our hybrid working policy which gives colleagues the benefits of working both in an office and remotely.

Estimated Travel

Minimal travel

Why Corebridge

At Corebridge Financial we prioritize the health well-being and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally ensuring that they have the resources and flexibility needed to thrive.

Benefit Offerings Include:

• Health and Wellness: We offer a range of medical dental and vision insurance plans as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options which vary by location. In the U.S. our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1 up to $5000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law governing Plan document(s) and Company policy.

We are an Equal Opportunity Employer

Corebridge Financial is committed to being an equal opportunity employer and we comply with all applicable federal state and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race color religion sex gender gender identity or expression sexual orientation national origin disability neurodivergence age veteran status or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation growth and profitability. Through a wide variety of programs and initiatives we invest in each employee seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process please send an email to . Reasonable accommodations will be determined on a case-by-case basis in accordance with applicable federal state and local law.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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