Marketing Generalist (mfd)

Our client an AI SaaS company based in Maia (Porto) helps industrial businesses make faster smarter decisions from procurement to production. Their forecasting platform combines internal data with billions of external market signals to deliver real-time explainable insights that drive action. With proven traction in conservative industries and a sharp go-to-market focus theyre now scaling demand generation with signal-driven inbound campaigns. As Growth Marketing Manager youll build funnels that speak to real decision-makers and turn complex topics into campaigns that convert.

Tasks

• Design ICP-focused landing pages: Youll build and refine conversion journeys tailored to specific buyer profiles.
• Own inbound funnels end to end: From signal-based messaging to clear CTAs youll define and steer inbound paths that convert interest into POCs with a strong focus on prioritisation and impact.
• Drive structured experimentation: Youll define hypotheses decide what to test and evaluate results together with stakeholders to continuously improve funnel performance.
• Translate insights into assets: Youll help turn forecasting planning and procurement logic into content that resonates with decision-makers.
• Collaborate on go-to-market plays: Youll support industry-specific partner campaigns e.g. ERP or consulting channels.
• Shape narratives that sell: Youll help craft and execute storylines like Explainable Forecasts or POCs in weeks into inbound formats.
• Guide funnel analytics and reporting: From visit to POC youll monitor conversion metrics attribution and messaging performance and turn insights into clear next actions.
• Define your own content balance: Decide how much content you create hands-on vs. source or coordinate externally.
• Coordinate inbound lead flow: Youll work closely with commercial teammates to ensure marketing aligns with sales.

Requirements

• 14 years in B2B inbound demand generation or growth marketing: Youve worked hands-on with funnels campaigns or conversion and youre comfortable taking ownership of priorities and decisions.
• Strong written and spoken English (C1 level): You can confidently write test and iterate messaging for global audiences.
• Testing is how you work: You think in hypotheses run A/B experiments and learn systematically from data.
• You simplify the complex: Forecasting logic market signals or supply chain topics dont scare you you can turn them into clear hooks and pages.
• Industry background helps but clarity matters more: Experience in forecasting supply chain or industrial tech is a bonus. What really counts is your ability to understand complex topics fast and turn them into sharp conversion-ready messaging.
• As Growth Marketing Manager you bring the mindset to translate insight into conversion.

Benefits

• Solid base salary: Youll earn a full-time salary starting at 40k/year with room for overpayment based on your experience and a variable compensation tied to your performance.
• Start strong on-site then earn remote freedom: You will kick off your journey in a modern office near Porto (Maia) with support for housing relocation and local onboarding. Once youve built rhythm and results youll have the flexibility to work remotely long-term.
• Flexible working hours with structure: Youll plan your day around core collaboration hours giving you both alignment and autonomy in how you work.
• Full control over inbound channels: From day one youll define what to build test and optimize across funnels pages and campaigns and decide what to execute hands-on versus coordinating with external support.
• Meal subsidy and full setup: Daily meal support and modern hardware ensure youre fully equipped from day one.
• Work directly with the founders: Collaborate closely with company leadership to align messaging performance tracking and strategic goals.
• Tangible impact in real industries: Your campaigns will reach decision-makers across supply chain planning and procurement and drive measurable outcomes.
• A team that connects beyond work: Expect informal get-togethers from after-work drinks to BBQs and games nights all part of the culture.

You know how to turn complex topics into campaigns that convert

Then apply now as Growth Marketing Manager.