Lead Product Marketing (mfd) SCAYLE

As a Lead Product Marketing (m/f/d) you will take full ownership of the product marketing strategy as an individual this role you will operate independently shaping priorities messaging and go-to-market strategies from day one. You translate technical platform capabilities into tangible business value for enterprise customers and play a key role in defining and building the Product Marketing function from the ground up.

Responsibilities

• Develop go-to-market strategy for enterprise and B2B audiences
• Craft clear compelling messaging positioning and product narrative that differentiates products and features by understanding customer needs product roadmap market trends and competitive forces
• Produce sales enablement materials case studies playbooks and pitch decks to drive adoption
• Launch and optimize market programs by aligning Product Marketing Sales and Support defining target segments key messaging and distribution plans
• Build business cases for marketing initiatives define KPIs set targets and collaborate with Finance and Data teams to track metrics like LTV and CAC and report impact weekly quarterly and annually
• Support annual marketing planning track progress against objectives and generate ideas to close gaps and scale growth
• Analyze market trends competition and customer data to optimize GTM strategies

Qualifications :

Requirements

• Minimum 6 years in product marketing marketing or product roles ideally in B2B SaaS
• Strong understanding of enterprise customers and complex sales cycles
• Proven experience developing messaging positioning and enablement materials
• Ability to translate technical features into business outcomes
• Analytical mindset and data-driven decision making
• Excellent communication skills with strong attention to detail
• Self-starter with hands-on mentality in fast-moving high-growth environments

Additional Information :

Benefits 

• Flexible working hours with core working times
• Company pension scheme
• Exclusive employee discounts
• Organic fruits and beverages
• Free language courses (German & English)
• Sports classes and subsidies for fitness offerings
• Free choice of hardware and operating system (Mac Windows Linux) for private use as well
• Modern centrally located office in Hamburgs city center
• Regular company events
• International team
• Dog-friendly office
• Continuing education opportunities
• Mobility allowance
• Support in the relocation process

YOU ARE THE CORE OF ABOUT YOU
We take responsibility for creating an inclusive and exceptional environment where all genders nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU order to maintain talent and diversity we emphasize the care for physical health mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive fair and circular fashion culture.

We are looking forward to receiving your application preferably via our online application portal! Thus we can ensure a faster process and for you it is very easy to upload your application documents.

Your contact
Merle
 

Remote Work :

No

Employment Type :

Full-time