Marketing Manager

CRM & Lifecycle Marketing: Manage and optimize CRM systems (Salesforce required) including lead scoring segmentation automation and personalization. Experience with Salesforce AI is highly preferred.

Customer Acquisition Strategy: Develop and implement data-driven strategies to increase client acquisition and improve funnel performance.

Campaign Development: Create and execute multi-channel marketing campaigns across email SMS paid media and social platforms to drive lead generation and conversions.

Data Analysis & Funnel Optimization: Track KPIs such as CPA LTV ROAS and conversion rates; optimize strategies to maximize ROI.

SEO & SEM: Oversee website optimization to improve organic search visibility and manage paid search campaigns for efficiency and performance.

Performance Marketing: Manage digital advertising channels (Google Ads Meta Ads LinkedIn etc.) with a focus on acquisition cost and return on ad spend.

Retention & Re-Engagement: Develop initiatives to improve retention reduce churn and increase customer lifetime value through targeted communications.

Social Media Strategy: Oversee content strategy audience engagement and paid social advertising to build brand awareness and drive acquisition.

Market Research: Conduct competitive analysis to identify growth opportunities and adjust marketing strategies accordingly.

Budget Oversight: Manage and allocate marketing budgets to ensure optimal ROI.

Cross-Functional Leadership: Collaborate with internal stakeholders and lead cross-functional initiatives to align marketing efforts with business objectives.

Experience: Minimum of 8 years of marketing experience with at least 2 years in a managerial role focused on customer acquisition and performance marketing.

Industry Background: Experience in legal services preferred; candidates from professional services or high-touch B2C industries will also be considered.

CRM Expertise: Proven experience managing and optimizing CRM platforms specifically Salesforce; experience with Salesforce AI or similar tools is highly desirable.

Data & Analytics: Strong analytical skills with experience optimizing CPA LTV ROAS and funnel conversion metrics.

SEO & SEM: Deep understanding of search engine optimization and paid search strategies.

Performance Marketing: Experience managing multi-channel digital campaigns and driving measurable outcomes.

Technical Skills: Proficiency with tools such as Google Analytics Salesforce HubSpot Marketo and social media management platforms.

Business Acumen: Strong understanding of business strategy budgeting and project management.

Language Skills: Bilingual Spanish is a plus particularly for engaging Spanish-speaking audiences.

Leadership: Demonstrated ability to lead teams and align stakeholders across departments.