Manager, Digital Marketing

The Digital Marketing Manager is a vital member of the brand and demand marketing team reporting directly to the Director of Marketing. This role requires a dynamic individual who will be responsible for planning and executing key digital marketing activities to drive brand awareness demand generation and customer engagement. The Digital Marketing Manager will play a crucial role in building our brands online presence driving demand through digital and social advertising campaigns creating best-in-class digital experiences and websites and overseeing all digital marketing projects. The ideal candidate should have a strong understanding of SEO and SEM PPC and digital advertising programs WordPress CMS lead generation nurturing and management QA and testing online reputation management and social media.

This role will have management responsibility overseeing two Digital Marketing Leads.

Responsibilities Include:

Digital Marketing Strategy

• Lead in planning all digital marketing activities as an extension of the overall strategic marketing and business planning processes for the residential business units
• Collaborate with business unit leadership on the digital marketing strategic roadmap including demand generation customer facing digital initiatives and lead generation / nurture architecture
• Develop tactical digital marketing plans that embrace the full set of digital tools including search engine optimization paid search paid social marketing automation and websites visualizers
• Vet and introduce marketing technologies to improve operational efficiency and grow revenue-generating capabilities

Website Development & Maintenance

• Lead the development and execution of website projects and enhancements to develop a best-in-class user experience and support the business units objectives
• Continually recommend UX and content optimizations for existing websites based on user trends and business goals
• Oversee the troubleshooting of website errors and bugs in collaboration with the corporate digital marketing team

Marketing Automation (Eloqua)

• Develop lead generation and nurture architecture in partnership with Brand Marketing Managers and aligned to business unit objectives
• Collaborate with corporate Lead Generation Manager on marketing automation architecture
• Identify benchmarks and best practices to create a targeted customer experience that follows and nurtures customers through the purchasing cycle
• Bring forth best practices and latest technologies in marketing automation
• Oversee training and the development of Eloqua for all residential BU users

Analytics & Reporting

• Monitor and report on website usage / activity campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
• Develop on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
• Deliver monthly performance reports to leadership
• Recommend optimizations and pivots to all digital activities based on reporting

Leadership / Management

• Oversee the management and development of two direct reports
• Lead the goal setting process for direct reports
• Set weekly monthly and annual priorities aligned with business goals
• Train and develop employees via individual development plans
• Spearhead relationship management with assisting agencies
• Manage multiple projects simultaneously ensuring deadlines are met and objectives are achieved

Qualifications :

• Bachelors degree or equivalent highly relevant experience in marketing communications or a related field required
• 5 years of experience in digital marketing with a strong focus on executing and managing various digital campaigns and strategies
• Proficiency in using digital tools and programs for advertising analytics and content management systems
• In-depth knowledge of the WordPress CMS ensuring seamless experiences for customers across different channels
• Experience utilizing social media platforms and management systems for demand generation programs
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical skills to analyze data identify trends and optimize digital marketing activities
• Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
• Experience in coordinating and optimizing PPC campaigns to achieve business goals.
• Solid understanding of lead nurturing and management techniques

Additional Information :

The US base salary range for this full-time position is $110000-$130000 bonus medical dental vision benefits starting day 1 401k and PTO. Our salary ranges are determined by role level and location. Individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30 hours per week.)

All your information will be kept confidential according to EEO guidelines.

Why work for Cornerstone Building Brands 

Our teams are at the heart of our purpose to positively contribute to the communities where we live work and play. Full-time* team members receive** medical dental and vision benefits starting day 1. Other benefits include PTO paid holidays FSA life insurance LTD STD 401k EAP discount programs tuition reimbursement training and professional development. 

*Full-time is defined as regularly working 30 hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer. 

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy genetic information disability or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If youd like to view a copy of the companys affirmative action plan for protected veterans or individuals with disabilities or policy statement please contact Human Resources at or If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application please contact Human Resources at or This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes such as following up on an application or technical issues not related to a disability will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

 

Must be at least 18 years of age to apply.

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for some cases job-seekers are being contacted directly both by phone and other instances these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.

Remote Work :

Yes

Employment Type :

Full-time