Senior Manager, Gaming Marketing

STRATEGIC LEADERSHIP & PROGRAM MANAGEMENT

Define and lead the regional gaming marketing strategy ensuring that it is aligned with national and global objectives.

Oversee the planning and execution of high-impact gaming activations including major events partnerships and owned properties.

Serve as the executive sponsor for key projects managing budgets timelines and cross-functional teams from concept through completion.

Identify emerging trends technologies and cultural shifts to inform long-term strategy and maintain Red Bulls leadership position in gaming.

Develop innovative distinctive gaming concepts that drive brand differentiation and resonate with both local and regional audiences.

COMMUNITY & PARTNERSHIP DEVELOPMENT

Build and maintain strategic relationships with leaders in the gaming community including influencers content creators and industry partners.

Expand Red Bulls presence in gaming environments such as LAN centers university campuses and esports venues through credible and authentic activations.

Collaborate with the Brand On-Premise and Media Network teams to incorporate gaming into broader marketing initiatives and consumer touchpoints.

Lead programs that energize and inspire local players strengthening Red Bulls position as a key supporter of gaming culture.

TALENT STRATEGY & INTEGRATION

Lead the strategy for identifying and developing gaming opinion leaders and players.

Collaborate with the Gaming Player Marketing and Media Network teams to design and execute campaigns and events driven by talent.

Ensure the smooth integration of gaming talent into Red Bulls own and third-party activations in order to maximize reach and engagement.

Qualifications :

7 years of experience in gaming and esports marketing with a proven record of strategic leadership and execution of large-scale programs.

Extensive knowledge of the global and regional esports ecosystem including publishers teams leagues and emerging trends.

Proven ability to design and implement innovative marketing strategies that generate measurable business results.

Outstanding leadership and stakeholder management skills with experience influencing cross-functional teams and senior executives.

People management experience including a strong track record in hiring training and motivating teams.

Strong financial acumen with experience managing complex budgets and resource allocations.

Advanced proficiency in project management and business planning tools along with excellent presentation and communication skills.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $132572 - 198858 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time