SENIOR ECOMMERCE MANAGER
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles 2017 the brand has built itself around an optimistic ideology expressed through apparel events and experimental retail spaces around the world. Madhappy writes Local Optimist magazine supports research and awareness in mental health through Madhappy Foundation.
About the job
Madhappy is looking for an Ecommerce Performance & Site Experience Manager to own the day-to-day performance and customer journey of . This person is the onsite owner across homepage navigation PLP PDP cart and checkoutresponsible for merchandising execution KPI tracking (in GA4) site health and a steady cadence of conversion optimization and A/B testing. Youll partner with our Content team for onsite modules and assets and our external dev partner for implementation.
You must be based in or willing to move to Los Angeles to be considered for this position.
Responsibilities
Onsite performance trading
Own and monitor core ecommerce KPIs in GA4 and Shopify: traffic conversion rate bounce/engagement AOV UPT AUR revenue per visitor cart/checkout funnel performance
Run a weekly trading cadence: performance vs plan best sellers risers/fallers inventory-aware merchandising actions category/collection opportunities
Own onsite calendar execution (drops refreshes promos) in partnership with Marketing and Planning
Customer journey & site experience
Ensure the full customer journey is optimized and functioning as expected across mobile and desktop (homepage nav PLP PDP cart checkout)
Own QA processes and bug triage; identify issues quickly and manage prioritization with the dev partner
Partner cross-functionally to ensure onsite messaging is accurate timely and aligned with brand/marketing
Merchandising systems (Shopify Algolia)
Manage onsite merchandising levers: collections sorting rules badges featured placements cross-sells/upsells
Nice to have: hands-on experience using Algolia to manage search navigation merchandising rules and onsite discovery
CRO experimentation
Build and maintain an experimentation roadmap (layouts merchandising logic PDP modules cart/checkout improvements)
Define hypotheses success metrics and test plans; coordinate implementation; deliver post-test readouts and recommendations
Increase experiment velocity while keeping measurement and learnings rigorous
Analytics & insights (GA4 is core)
Own the sites single source of truth performance view: dashboards annotations and daily health checks
Proactively diagnose KPI shifts (e.g. channel mix device mix PDP load time OOS sizing checkout friction) and drive action plans
Ensure GA4 event health and ecommerce tracking integrity in partnership with internal stakeholders/partners (identify gaps validate launches troubleshoot anomalies)
Technology & platform improvements
Stay current on ecommerce tools and platform opportunities (search personalization reviews bundling analytics performance)
Bring quarterly recommendations with a clear view of impact effort and cost
Success in the first 90 days
Establish a KPI cadence and dashboarding in GA4 used by leadership
Improve site QA and reduce incidents (launch errors broken PDPs mis-merchandising)
Deliver an experimentation roadmap and ship the first 24 tests or meaningful UX improvements
Create a clear dev partner backlog with prioritized tickets and acceptance criteria
Qualifications
Must-have
48 years ecommerce experience (DTC a plus) owning onsite performance and merchandising
Strong GA4 experience (ecommerce reporting funnel analysis segmentation anomaly detection measurement sanity checks)
Deep Shopify experience (collections product organization onsite merchandising workflows)
Experience running CRO initiatives and/or A/B testing programsExcellent project management QA discipline; can write crisp tickets/specs for dev partnersStrong communication and operating cadence (daily health checks weekly trading)
Nice to have
Experience with Algolia (search/merchandising rules synonyms ranking strategy collections/navigation improvements)
Experience with heatmaps/session replay tools or experimentation platforms
Familiarity with site performance best practices and mobile UX patterns
Benefits
15 days PTO and 9 days sick pay annually
Paid holidaysHealth dental and vision insurance with 75% premium coverage by Madhappy
Retirement plans available
$600 quarterly health stipends
Employee discount and early access to products