Marketing & Portfolio Lead EASA
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Role purpose
- Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
- Work with Portfolio Lead on evaluating portfolio performance simplifying our offer ensuring fit with market needs & identifying critical gaps that need to be filled
- Ensure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process ensuring that opportunities and needs are highlighted to Cluster portfolio Lead & Territory Marketing Team and timely feedback on business cases.
- Drive creation and implementation of the brand plans & strategies (market analysis price positioning)
- Ensure connection of marketing team with all other teams (CPD Regulatory Sales Comm Ops and P&S) to deliver NPIs on time and in full
- Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
- Implement processes to measure effectiveness of campaign and marketing efforts
Accountabilities
- Key member of the BA LT bringing a grower centric view / perspective & ensuring decisions are aligned with the marketing strategy
- To lead the development of an effective commercial unit Marketing function
- To drive key marketing processes with special attention to campaign portfolio management & iPLAN
- To lead the conversion of crop solutions into appropriate offers delivered through campaigns
- Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
- Delivers market plans and analysis to support budgeting and strategic reviews.
- Gather customer & market insights to enable effective GTM implementation inform campaign designs to increase customer conversion to the Syngenta product range
- Lead grower channel & value chain segmentation process.
- Define marketing communications strategy (e.g. media mix budget allocation across services etc.)
- Prioritise campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity ensuring marketing spend remains with agreed limits.
- Review campaign effectiveness during & post season against objectives by utilising as a key tool for monitoring and improving effectiveness.
- Ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM.
- Analyse customer insights customer trends market analysis and market best practices to build successful strategies
- Ensure timely and effective preparation of the Kenya Topical reviews and budget presentations.
- Lead the execution of marketing programs from start to finish leveraging internal support & driving collaboration
Qualifications :
Knowledge experience & capabilities
Critical experience & knowledge
- Country product/crop management
- Internal experience of the agri-business sector in Marketing Sales and Strategy
- Strong agronomy knowledge
- Experience in campaign development and management
- Background in business management
- Proficiency in digital marketing and management
Critical leadership capabilities
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and can work well in spite of ambiguity or lack of full data.
- Builds a culture of innovation and solution finding
- Focuses on customers
- Manages for performance
- Develops people organization and self
- Collaborates across boundaries
Critical technical professional and personal capabilities
- Develops/delivers innovative customer-driven offers
- Develops/implements sound value and transactional pricing based on customer perceived value
- Delivers distinctive value proposition to customer
- Creates strong distinctive brand & crop plans
- Develops/executes campaign plans
- Develops/implements effective product communications
- Understands market dynamics and competitive environment
- Able to use market research effectively to understand customer markets channels
- Understands channel structure and dynamics
- Anticipates changes in the market and adjusts strategies accordingly
- Analytical thinking
- Financial acumen
- Strategic thinking
- Influencing and negotiation
- Communication and presentation skills
- People/team management
- Project management
Additional Information :
Location: Kenya / Zambia
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Project / Program Management
- Project Portfolio Management
- Portfolio Management
- Credit Analysis
- Banking
- Pricing
- Analysis Skills
- Project Management
- Financial Analysis
- Budgeting
- Property Management
- Contracts
About Company
To help feed 10 billion people while reducing emissions and improve biodiversity. This is our mission as the global agriculture technology leader. With 59,000 employees in more than 100 countries and hundreds of thousands of agricultural partners worldwide, we are committed to transfo ... View more
