Senior Manager Brand Marketing (REMOTE)
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Job Location:
Portsmouth, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Under the leadership of the Director of US Brand Marketing Senior Manager of Brand Marketing (Core) is responsible for overall P&L management marketing strategy development plan execution and ongoing management of Sea Cuisine and portfolios. This role will collaborate heavily with multiple cross-functional teams towards the creation of core innovation and marketing support plans designed to drive business growth and profitability. Additionally this position will manage a Brand Manager.
Accountabilities and responsibilities
- Lead the development and growth of the Sea Cuisine and brands driving share within US Retail.
- Actively manage and demonstrate accountability for the assigned product portfolio and financial performance including topline growth and margin management.
- Partner with demand planning finance sales and supply chain to develop the forecast optimize monthly and manage operational issues for the franchise.
- Own development of strategic brand plans and share-out with broader sales team and senior leadership.
- Lead core innovation development and execution for the brand comprehensive of cross-functional team management commercialization go-to-market strategy sell-in materials and associated support plan.
- Own marketing budget and planning of marketing activation including agency briefing development execution and analysis of advertising and promotional activities to build awareness attract buyers and grow sales; drive yearly improvement in ROI.
- Conduct competitive analysis and maintain an external focus monitoring the activities and developments of competing organizations; make recommendations based on findings.
- Regularly review and analyze sales results (IRI customer internal research and financials) to management of current portfolio as well as future business opportunities for the brand.
- Present key updates and findings to senior leadership sales and other functions.
- Be a brand evangelist within the organization offering support to the sales team and other cross-functional partners toward growing the portfolio.
Qualifications
- 5 years of progressive work experience in brand or product marketing
- MBA preferred; Bachelors degree in related field required (business administration marketing advertising psychology communications economics statistics etc.)
- Demonstrated success in consumer-centric brand strategies including product launches and execution of sales and marketing/advertising activation
- Strong working knowledge of fundamental marketing constructs and frameworks that is evident through past accomplishments
- Experience with pricing sales ecommerce search social trade insights research and development category management media and other related functions is preferred
- Ability to work cross-functionally build and maintain lasting relationships with corporate departments key business partners agencies and customers
- Highly effective project management prioritization multi-tasking and time management skills to meet deadlines
- Demonstrated ability to mine insights from large amounts of data multiple data sources
- Excellent written and verbal communication skills
- A well-defined sense of diplomacy including solid negotiation conflict resolution and people management skills
- High attention to detail and quality standards
- Proficiency in IRI MS excel and MS PowerPoint
Travel
Travel to High Liner Foods offices and plants within the US and occasionally Canada will be required. Travel to customers and company meetings may be required.
Direct reports
1 direct report
Whats in it for you
Join High Liner Foods for a career where you shape your path backed by great benefits flexible work and a culture of diversity innovation and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.
- Competitive Salary
- Heath dental & vision coverage
- Pay for performance incentives
- Employee & Family assistance programs
- Wellness Programs
- Retirement Planning
- Supplemental Parental Leaves
- Disability Support
- Family friendly Flex policies & Summer hours
- Volunteer hours
- Learning and mentorship opportunities
- Safety focused work environment
To learn more please visit our career/LinkedIn/Indeed page
#HLSJ
Required Experience:
Senior Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
High Liner Foods doesn't ride the high seas. It leaves that to the fishing boats. What the company does do is process the catch of the high seas, offering value-added frozen seafood products. High Liner Foods peddles its products through retail food and club stores in Canada, Mexico, ... View more
