Growth Manager

Title: Head of Marketing

Location: Bengaluru (100% Work from Office)

Function: Marketing Leadership – Growth & AWS GTM

Reports to: CRO

The Head of Marketing owns Client’s marketing strategy execution and performance with a mandate to build a high-velocity measurable demand engine aligned to AWS co-sell and co marketing motions. This role is both strategic and hands-on: setting direction rolling up sleeves to execute campaigns and content and tightly aligning with Sales AWS Partner teams and Solution/Delivery leaders.

Key Responsibilities

Strategy and Positioning

• Define and own the overall marketing strategy and annual operating plan for Client aligned to revenue pipeline and AWS partnership goals.

• Sharpen Client’s positioning around core offerings (cloud transformation DevOps app modernization data & ML modernization managed services) and target industries (e.g. FSI life sciences manufacturing logistics startups/ISVs).

• Develop clear “better together” narratives that map solutions to priority AWS services programs and initiatives (e.g. AWS Transform GenAI competency).

Pipeline and Demand Generation

• Design execute and continuously optimize integrated demand programs across email webinars virtual events in-person events and ABM with clear MQL/SQL and pipeline targets.

• Build ICPs and segmented plays for enterprise mid-market and startup/ISV customers focusing on high-intent use cases like migration modernization cost optimization security and GenAI adoption.

• Own the marketing funnel end-to-end: lead acquisition scoring nurture handoff to sales and feedback loop using data to improve conversion at each stage. AWS-Aligned GTM and Co-Marketing

• Own Client’s AWS-aligned GTM with a focus on co-marketing co-selling and Marketplace-led plays including “better together” messaging campaign design and sales plays.

• Plan and maximize AWS Marketing Development Funds (MDF) and other AWS partner program benefits for joint campaigns marketplace launches events and content initiatives.

• Collaborate with AWS Partner Development Managers account teams and Partner Marketing resources to design and execute regional and industry campaigns that drive influenced revenue opportunities and new logos.

• Ensure every AWS launch/recognition (e.g. Premier Tier status new competencies launch partner designations) is amplified via PR social webinars and targeted outreach.

Content Brand and Thought Leadership

• Build and run a content engine that produces high-impact assets: solution pages blogs case studies whitepapers playbooks videos and sales enablement content tailored to key buyer personas.

• Partner with Delivery and Sales to capture and package customer success stories into differentiated AWS-aligned case studies and referenceable wins.

• Evolve the Client brand (visual and verbal identity) to reflect its AWS Premier Tier and GenAI leadership ensuring consistency across website social events and sales collateral. Events Communities and Ecosystem

• Own the events strategy including AWS Summits industry conferences regional AWS events and client-owned workshops roundtables and virtual conferences.

• Design event plays with clear pre/during/post nurturing targeted offers and follow-up cadences to convert event interactions into qualified pipeline.

• Build Client’s presence in relevant communities (AWS user groups startup ecosystems industry associations) and support executive visibility (speaking engagements bylines panels).

Analytics Tooling and Operations

• Define and own a data-driven marketing scorecard: pipeline sourced and influenced CAC ROI by channel MQL→SQL→win conversion velocity and AWS co-sell metrics (PPOs opportunities influenced revenue).

• Implement and optimize marketing tools and integrations (CRM marketing automation analytics attribution) to support scalable and repeatable campaigns.

• Run a tight experimentation cadence across messaging offers channels and creative with rapid testing and iteration. Leadership and Collaboration

• Build mentor and manage a lean high-performing marketing team and external agency partners focused on output and outcomes not headcount.

• Drive close alignment with Sales Alliances (AWS) Solution/Product and Delivery to ensure marketing priorities map to revenue and capacity plans.

• Foster a culture of creativity experimentation and accountability where ideas are tested quickly and scaled based on measurable impact.

Desired Profile

Experience

• 10 years of progressive B2B marketing experience with at least 3 years in a senior role in cloud SaaS or technology services; experience in an AWS partner hyperscaler ecosystem or cloud-native consulting/SI is strongly preferred.

• Demonstrated success in building pipeline-generating programs for complex high-ACV B2B services or solutions ideally in migration modernization data/ML or GenAI.

• Hands-on track record utilizing AWS co-marketing and GTM programs (MDF co-branded campaigns AWS Marketplace launches co-sell motions) and jointly running campaigns with hyperscaler field teams.

Skills and Competencies

• Strong GTM strategist who is equally comfortable owning channels directly (performance marketing content email SEO/SEM social) and leading agencies/teams.

• Deep familiarity with B2B demand generation ABM lifecycle marketing and content marketing in complex sales cycles. • Ability to “speak AWS”: mapping solutions to AWS services and programs aligning to AWS industry narratives and communicating joint value propositions.

• Analytical and outcome-driven mindset with the ability to model track and optimize pipeline and ROI; strong comfort with tools and data.

• Excellent storytelling copy and creative direction skills with a bias to ship fast learn from data and refine.

• Comfortable operating in a fast-paced entrepreneurial environment collaborating with senior leadership and cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing Business or related field; MBA or equivalent business education is a plus.

• Certifications or training in digital marketing ABM or marketing automation tools preferred; AWS or cloud ecosystem familiarity is a strong advantage. Success Metrics (Outcomes)

• Marketing-sourced and influenced pipeline and revenue targets achieved or exceeded by segment and region.

• Increased velocity and win rates for AWS co-sell deals and Marketplace opportunities.

• Improved utilization of AWS MDF and partner programs with measurable ROI on joint campaigns