Senior Director, Communications & Marketing Strategy
Share
Job Location:
Seattle, OR - USA
Monthly Salary:
Not Disclosed
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Overview
Opportunity Education Foundation seeks a Senior Director of Communications and Marketing Strategy to architect and execute comprehensive communications and marketing initiatives that drive measurable impact across our global education portfolio. This role demands a strategic leader who can translate our mission into actionable marketing campaigns build engaged communities at scale and demonstrate ROI through data-driven decision making.
Key Responsibilities
Strategic Leadership (40%)
Strategy Development & Execution
- Develop and implement a 3-year integrated marketing roadmap with quarterly plans including campaign goals budgets and success metrics
- Execute multi-channel campaigns targeting educators administrators policymakers and funders
- Establish marketing attribution models to track campaign effectiveness across the full funnel (awareness engagement conversion retention)
Performance Management
- Set and monitor monthly/quarterly KPIs including lead generation targets
- Deliver weekly performance dashboards and monthly executive reports with actionable insights
- Manage annual marketing budget TBD
Content Strategy & Brand Management (30%)
Content Marketing Execution
- Develop and execute calendars producing 30-60 monthly pieces across multiple formats (blog posts white papers case studies videos infographics podcasts)
- Implement SEO/SEM strategy achieving top-3 rankings for 20 priority keywords
- Build thought leadership program securing 10 annual op-eds in tier-1 education publications
Brand Architecture & Governance
- Define and implement brand guidelines ensuring 95% compliance across all touch points
- Develop sub-brand strategies for portfolio organizations while maintaining parent brand equity
- Create brand measurement framework tracking awareness consideration preference and NPS scores
- Conduct semi-annual brand audits and competitive analyses
Digital Marketing & Growth (20%)
Digital Channel Optimization
- Manage paid media campaigns across Google Ads Meta LinkedIn with monthly budgets TBD
- Achieve and maintain: 3% email CTR and 25% social engagement rate
- Drive 40% YoY growth in organic traffic through content marketing and SEO
Community Building & Engagement
- Grow educator community to 10000 active members within 18 months
- Develop ambassador program with 100 educator advocates
- Create user-generated content campaigns generating 100 monthly engagement markers
Team Leadership & Operations (10%)
Team Development
- Build and lead high-performing team of 4-5 communications and marketing professionals using agile methodology and clear OKRs to achieve team engagement scores f 4.5/5.0
- Implement agile marketing methodology with 2-week sprints
Marketing Operations
- Select and implement tools including CRM marketing automation analytics and content management systems
- Develop vendor management framework for agency and freelance partners
- Develop monthly quarterly and annual metrics for tracking program effectiveness
Required Qualifications
Experience Requirements
- 8-10 years progressive marketing/communications with 5 years leading teams
- 3 years in education edtech or nonprofit sectors with K-12 expertise
Technical Competencies
- Advanced skills in: SEO/SEM paid social email marketing marketing automation
- Experience with: Adobe Creative Suite CMS platforms project management tools
- Strong analytical skills translating data into strategic recommendations
Strategic Capabilities
- Proven track record developing integrated B2B and B2C marketing strategies
- Experience building and scaling communities of 10000 engaged members and leading successful product launches
- Ability to influence C-suite stakeholders and manage 20 concurrent initiatives
Leadership Qualities
- Data-driven with creative problem-solving abilities
- Collaborative consensus-builder with growth mindset
- Exceptional project management and organization skills
Preferred Qualifications
- MBA or advanced degree in Marketing Communications or related field
- Experience with international marketing and multicultural audiences
- Bilingual capabilities (Spanish French or Swahili preferred)
About Opportunity Education
Opportunity Education is a rapidly scaling nonprofit foundation transforming how 1M students worldwide engage with learning. Founded in 2005 by entrepreneur and philanthropist JoeRicketts weve developed evidence-based tools and programs across 12 countries that empower educators to help every student own their learning journey.
Required Experience:
Exec
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
We support teachers with effective strategies, resources, and tools for engaging students in active learning and focused skills practice.
