Marketing Executive Volkswagen Passenger Cars

Dublin - Ireland

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

There has never been a more exciting time to join the world of mobility! The automotive industry will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the Group strategy NEW AUTO Mobility for Generations to Come the Volkswagen Group is a significant driver of this transformation.
Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG the largest automotive company in the world with many of the most iconic automotive Ireland we are the national sales company of six brands - Volkswagen Audi Skoda SEAT CUPRA and Volkswagen Commercial Vehicles. Our combined share of the Irish automotive market is 25%.

Volkswagen is a brand at the heart of Irish motor industry founded on innovation reliability and progressive mobility for everyone. As one of Irelands leading automotive brand and the number one battery-electric vehicle (BEV) brand in Ireland Volkswagen Ireland continues to shape the future of driving through its growing ID. electric range and customer-focused approach.

Volkswagen Ireland is now recruiting a Marketing Executive to support the delivery of impactful integrated marketing activity across the Irish market.

In this role you will play a key part in planning coordinating and executing marketing initiatives that strengthen the Volkswagen brand in Ireland and support sales objectives. Reporting to the Marketing Communications Manager you will contribute to campaigns across a broad mix of channels including events PR digital social media and dealership support.

This is an exciting opportunity to work with a market-leading brand at the forefront of electrification and mobility transformation helping bring Volkswagens products values and innovation to life for customers across Ireland.

Key Responsibilities:

Assist in the development and execution of integrated marketing campaigns including the coordination of external creative and media agencies.
Play a key role in coordinating events product launches and experiential activities alongside internal teams and external partners.
Support the management of brand ambassadors including regular communication contract administration and coordination of vehicle handovers.
Support PR activities including assistance with press fleet management.
Support brand compliance across all marketing communications ensuring alignment with Volkswagen brand guidelines legal requirements and CI standards.
Assist in managing and updating content across digital platforms including website social media channels and email marketing tools.
Support the creation of marketing materials such as brochures product guides promotional assets and point-of-sale material.
Monitor campaign performance and provide regular reporting using analytics tools.
Act as a key point of contact for retailer marketing teams across the Volkswagen Passenger Cars Ireland network.
Collaborate with dealerships sales teams and external agencies to deliver consistent brand messaging.

The successful applicant will have:

13 years experience in a marketing role ideally within automotive or a related industry.
Creative thinker with excellent copywriting and content creation skills.
Strong understanding of event marketing principles
Strong organisational abilities with experience managing multiple projects at once.
Confident communicator who can work collaboratively across teams.
Proficient with marketing platforms and tools (e.g. CMS CRM email marketing analytics).
Strong understanding of digital marketing principles and social media platforms.

Closing date for application is 6th February 2026

Fair Processing Notice

Where your application relates to a role at Volkswagen Group Ireland Limited (VGIE) VGIE will be the data controller in that regard and your personal data will be processed for the purposes of your job application. Your personal data is processed in line with VGIEs legitimate business interests as a data controller as the lawful basis. Where you have applied for a role with a dealer that dealer will be the data controller in respect of your application. Your personal data will only be held for a period of 60 days once a decision has been made on your application. VGIE is an equal opportunities employer and does not discriminate against race gender identity or expression age colour marital status religion sexual orientation genetic information or any other characteristic protected by applicable laws and regulations. You have a number of rights as a data subject to exercise them e-mail. For all further information on how your personal data is processed read our Candidate Privacy Notice.

Volkswagen Ireland is now recruiting a Marketing Executive to support the delivery of impactful integrated marketing activity across the Irish market.

Key Responsibilities:

Assist in the development and execution of integrated marketing campaigns including the coordination of external creative and media agencies.
Play a key role in coordinating events product launches and experiential activities alongside internal teams and external partners.
Support the management of brand ambassadors including regular communication contract administration and coordination of vehicle handovers.
Support PR activities including assistance with press fleet management.
Support brand compliance across all marketing communications ensuring alignment with Volkswagen brand guidelines legal requirements and CI standards.
Assist in managing and updating content across digital platforms including website social media channels and email marketing tools.
Support the creation of marketing materials such as brochures product guides promotional assets and point-of-sale material.
Monitor campaign performance and provide regular reporting using analytics tools.
Act as a key point of contact for retailer marketing teams across the Volkswagen Passenger Cars Ireland network.
Collaborate with dealerships sales teams and external agencies to deliver consistent brand messaging.

The successful applicant will have:

13 years experience in a marketing role ideally within automotive or a related industry.
Creative thinker with excellent copywriting and content creation skills.
Strong understanding of event marketing principles
Strong organisational abilities with experience managing multiple projects at once.
Confident communicator who can work collaboratively across teams.
Proficient with marketing platforms and tools (e.g. CMS CRM email marketing analytics).
Strong understanding of digital marketing principles and social media platforms.

Closing date for application is 6th February 2026

Fair Processing Notice