Employer Branding Specialist

IFS

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profile Job Location:

Colombo - Sri Lanka

profile Monthly Salary: Not Disclosed
Posted on: 10 hours ago
Vacancies: 1 Vacancy

Job Summary

The Employer Branding Specialist helps position the company as an employer of choice by creating compelling inclusive campaigns and content that reflect our Employer Value Proposition (EVP). This role partners with Talent Acquisition HR and Marketing to attract and engage top talent.

Key Responsibilities:

Strategy & Planning

  • Develop and execute employer branding initiatives aligned with hiring goals.
  • Maintain a content calendar for careers site and social channels.

EVP & Brand Integration

  • Ensure EVP is consistently represented across job ads careers site and recruitment materials.

Content Creation

  • Produce engaging content (blogs videos employee stories) for LinkedIn careers site and internal channels.
  • Coordinate employee advocacy programs.

Campaign Management

  • Plan and run campaigns to boost brand awareness and candidate engagement.
  • Monitor performance and optimize based on analytics.

University Engagement

  • Build and maintain relationships with universities and student organizations.
  • Coordinate campus recruitment events career fairs and guest lectures.
  • Develop tailored content and campaigns for early talent pipelines.
  • Partner with internal teams to deliver internship and graduate program branding.

Analytics & Reporting

  • Track key metrics: engagement application quality and campaign ROI.
  • Provide insights and recommendations for improvement.

Governance

  • Maintain templates and guidelines for employer branding materials.
  • Ensure compliance with brand standards and external interaction policies.

Qualifications :

Experience

  • 3 years in employer branding recruitment marketing or related field.

Skills

  • Strong communication and storytelling skills.
  • Familiarity with social media platforms and content tools.
  • Ability to analyze data and report on campaign performance.
  • Proven ability to work effectively with different stakeholders across HR Marketing business teams and external stakeholders

Education

  • Bachelors degree in Marketing Communications HR or equivalent experience.

Additional Information :

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.


Remote Work :

No


Employment Type :

Full-time

The Employer Branding Specialist helps position the company as an employer of choice by creating compelling inclusive campaigns and content that reflect our Employer Value Proposition (EVP). This role partners with Talent Acquisition HR and Marketing to attract and engage top talent.Key Responsibili...
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Key Skills

  • Sales Experience
  • Crane
  • Customer Service
  • Communication skills
  • Heavy Equipment Operation
  • Microsoft Word
  • Case Management
  • OSHA
  • Team Management
  • Catheterization
  • Microsoft Outlook Calendar
  • EHS

About Company

Company Logo

We are growing! At IFS we are constantly growing to deliver award-winning solutions to hundreds of partners and thousands of customers worldwide! We help companies who want to be their best when it matters most – at their #momentofservice. Visit https://ifs.link/IzM0px to find out mo ... View more

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