Area Sales Manager – Home Furniture

Career Directions Limited (CDL)

Job Location:

Nairobi - Kenya

Monthly Salary: Not Disclosed

Experience Required: 5-7years

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

POSITION: Area Sales Manager Home Furniture

Our client is hiring a transformative Area Sales Manager to accelerate sales performance strengthen branch operations and drive sustainable growth across multiple locations.

JOB SUMMARY

The Area Sales Manager will be responsible for developing and executing regional sales strategies leading and motivating branch sales teams and optimizing in-store operations to deliver up to 35% year-on-year sales growth across assigned branches.

This role requires a hands-on commercial driven leader with strong people management skills sharp retail instincts and the ability to translate strategy into consistent execution on the ground.

KEY RESPONSIBILITIES

Develop and execute a regional sales strategy aligned with company growth objectives and brand promise.

Drive revenue growth profitability and market share across all assigned branches with a clear target of up to 35% YoY sales growth.

Set branch and individual sales targets monitor performance and ensure accountability through structured reviews and coaching.

Lead mentor and develop Branch leaders and sales teams to build a high-performance customer-centric culture.

Strengthen branch operations by improving sales processes visual merchandising standards customer experience and stock utilization.

Identify new business opportunities and local market activations.

Analyze market trends customer behavior and competitor activity to inform pricing promotions and assortment decisions.

Collaborate closely with Marketing buying and logistic teams to ensure seamless execution and customer satisfaction.

Ensure compliance with company policies reporting standards and operational controls across all branches.

Provide accurate and timely reporting on sales performance forecasts opportunities and risks to direct reporting lines.

Requirements

REQUIRED SKILLS & QUALIFICATIONS

Diploma or Degree in Sales & Marketing Business Administration or a related field from a recognized institution.

Minimum of 5 years experience in retail or FMCG sales with at least 2 years in a people management or supervisory role.

Proven ability to grow sales manage multiple locations and lead teams toward ambitious targets.

Strong commercial acumen with the ability to interpret data and convert insights into action.

Excellent communication presentation and negotiation skills with high professional standards.

Transformative mindset with the ability to challenge the status quo drive change and scale performance.

Strong relationship-building skills with customers partners and internal teams.

High level of self-motivation resilience and ability to thrive in a fast-paced performance-driven retail environment.

Proficiency in CRM systems sales reporting and performance tracking tools.

Willingness to travel within the assigned region and provide hands-on support to branches.

REQUIRED COMPETENCIES

Sales strategy execution People leadership Retail operations management Market & competitor analysis Performance reporting Customer experience management Project coordination Compliance.

POSITION: Area Sales Manager Home Furniture Our client is hiring a transformative Area Sales Manager to accelerate sales performance strengthen branch operations and drive sustainable growth across multiple locations.JOB SUMMARYThe Area Sales Manager will be responsible for developing and executing...