Marketing Operation & Excellence Manager
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Marketing Operations & Excellence Manager will spearhead the marketing organization and cross-functional teams to generate best-in-market forecast model insight analytics and uplift marketing excellence capabilities to elevate overall brand performance. Marketing Operations & Excellence Manager will demonstrate cohesive collaboration with regional marketing team and other country marketing operations and/or insight team in APAC and local cross- functional teams of sales finance and logistics. The role entails:
- Understanding the business needs and competitive landscape and effectively embrace AI assisted o9 solutions to develop the localized monthly demand process together with cross-functional team (local/regional)
- Consolidate and leverage customer insights to drive successful business outcomes per brand
- Lead and sharpen marketing excellence capabilities within the organization
- Support and collaborate with other marketing team on new product launch preparation material approval process
- Execute brand marketing program in Hong Kong such as MiSight
Responsibilities
Essential Functions & Accountabilities:
- High business analytical capabilities to orchestrate in-market demand forecast
- Embrace AI assisted o9 solutions to uplift demand planning and forecast accuracy
- Ensuring all segments and channels of CV business are well documented in monthly and ad hoc demand and finance forecast
- Understand the demand drivers building block with activities and aggregate sales assumption and forecast data from CV sales and marketing team
- Highlights demand trends documents key assumptions and building block with activities as well as risks & opportunities and present in monthly S&OP meeting.
- Spearhead cross-functional working team to elevate the accuracy of demand forecast
- Align with local/regional relevant internal stakeholders on processes and forecast outcome
- Supports demand planning for new product introduction
- Identifies continuous improvement opportunities in monthly demand and finance forecast generation process.
- Insight Analytics to polish brand strategy and tactics:
- Lead the marketing organization to consolidate customer and consumer insights
- Embrace analytical skill and capability to crystalize key strategic imperatives per brands
- Plan organize implement and encapsulate the outcome of market research to crystalize brand strategy and tactics
- Visualize the impact of each brand campaign and key initiatives to gain in-depth assessment and evaluation of ROI
- Generate best-in-market Marketing Excellence:
- Collaborate with marketing head to evaluate marketing capability in each team
- Liaise with external vendor regional/global marketing team to co-create effective marketing training module
- Lead and execute effective marketing training session programs based on the requirements among each team
- Execute brand marketing program in Hong Kong such as MiSight
- Produce sales detailing aids
- Closely work with sales team and PA team to execute ECP promotion programs and prepare related promotional materials
- Closely work with PA team to conduct ECP education events
- Execute the trial program CRM and public awareness program and produce related visuals social post and POSM etc
- Work with agency to produce effective media plan and conduct post program evaluation
- Others:
- Support each marketing team on NPLCO process for product launch
- Collaborate with marketing team on CV marketing material approval process including marketing claims process
- Drive and lead cultural transformation as a change agent in marketing organization
Travel:
As this is a role covering both Hong Kong & Taiwan but based in Hong Kong it will require travel to Taiwan occasionally about 3-4 time per year.
Qualifications
Qualifications Knowledge Skills and Abilities:
- Deep understanding of customer journey and analytical method to unveil key opportunities and issues
- Track record of marketing execution excellence and ROI through planning operations-savvy creative execution readiness and analytics/insights
- Expertise on leading marketing training session program
- Team player with the confidence and integrity to earn client and internal team confidence quickly.
- Ability to thrive in a fluid and multicultural environment.
- Strong communication & presentation skills
- A Can Do and collaborative attitude & Tenacious
- Business savvy Entrepreneurial & Persuasive
Work Environment:
Mainly office environment
Experience:
- 10 years experience in marketing analytics marketing excellence
- Experienced in demand forecast and S&OP process
- Proven success in modern marketing and execution experience ideally both B to B and B to C
- Direct experience interfacing with retail partners healthcare professionals and proven track record delivering growth/performance metrics
Education:
- Bachelors degree in Marketing or a related business field.
Required Experience:
Manager
Key Skills
- Six Sigma
- Lean
- Management Experience
- Process Improvement
- Microsoft Outlook
- Analysis Skills
- Warehouse Management System
- Operations Management
- Kaizen
- Leadership Experience
- Supervising Experience
- Retail Management
About Company
Live Brightly. Our daily and monthly soft contact lenses are designed with your health and comfort in mind. For every eye, every person, and every day.
