Marketing & Communications Specialist

• Develop and implement a two-way communications strategy utilizing a variety of modalities that engage internal and external audiences and highlight the BECS story.
• Draft and review school-wide and public communications for a variety of purposes including sensitive topics.
• Author stories highlighting the BECS story including a focus on core values mission and vision that include compelling visuals and branding alignment.

• Implement and collaborate on marketing strategies with approved affiliates and marketing collaborators for BECS.
• Create visually compelling on-brand designs for digital and print materials using Canva or similar toolsincluding postcards flyers newspaper advertisements and social media postings.
• Distribute and post marketing materials to local businesses and on social media platforms.
• Design brand-aligned BECS merchandisepromotional items.

• Manage social media accounts including Facebook and LinkedIn.
• Create and post materials aligning with the BECS social media strategy.
• Monitor social media activity including parent Facebook pages and community platforms like Next Door.
• Notify administration of important information and collect evidence of concerns.

• Maintain functionality ofthe BECS website and mobile app includingmeeting ADA accessibility requirements.
• Create update and edit website and mobile app content which could include general information photos videos articles blog posts and other online content.
• Analyze website performance and implement SEO strategies to increase online presence.
• Follow BECS branding and strategy guidelines.

• Attend school and community events to foster relationships create story content and represent Bromley East.
• Build connections with community organizations such as the Rotary Club Chamber of Commerce or Optimist Club.
• Assist with other duties as assigned.

• Bachelors degree in journalism communications marketingadvertising or related field required.

• 3 years of experience in journalism communications marketing or related fields preferred.

• Advanced understanding of effective marketing and communications strategies with the ability to develop and implement comprehensive plans that enhance brand visibility and engagement.
• Advanced verbal and written communication abilities including proficiency in storytelling public speaking and delivering impactful messaging to diverse audiences using a variety of formats.
• Advanced research skills including the ability to gather relevant information from various sources understand the context of the information and identify potential biases or limitations.
• Advanced organizational capabilities ensuring meticulous attention to detail in all tasks and projects thereby maintaining high standards of quality and accuracy.
• Advanced skill in managing time efficiently with a proven track record of meeting deadlines consistently even in fast-paced and dynamic environments.
• Advanced analytical skills enabling the identification and resolution of complex problems through innovative and strategic thinking.
• Intermediate proficiency in Google Suite and related software effectively utilizing these tools to enhance productivity and streamline processes.
• Intermediate proficiency in Canva or other design tools with the ability to produce professional on-brand marketing materials. Familiarity with Adobe Creative Suite is a plus.
• Ability to apply visual design principles and brand consistency across a variety of platforms and media types.

Bromley East Charter School provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

**Colorado Residents: In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.