Trade Marketing Executive
Share
Job Location:
Monthly Salary:
Experience Required:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Trade Marketing Executive
Location
Lagos
Industry
FMCG / Luxury Fragrance & Beauty
Reporting Line
Reports to the Country Coordinator
Job Overview
We are seeking a dynamic and execution-focused Trade Marketing Executive to drive in-market activations enhance brand visibility and support sales performance across key retail channels. The ideal candidate will have strong experience in trade marketing field activation and distributor-led environments with a preference for exposure to luxury fragrance and beauty products.
Key Responsibilities
Trade Activation Planning
Develop and execute trade activation plans aligned with brand and sales objectives.
Design channel-specific activation strategies across Modern Trade General Trade and Key Accounts.
Identify regional trade opportunities and propose tailored activation concepts to drive penetration and visibility.
In-Market Execution
Lead deployment of POS materials branding and promotional assets across assigned outlets.
Coordinate in-store activities including sampling promotions displays and roadshows.
Ensure flawless execution of approved activation plans across all assigned regions.
Equip field sales teams with the necessary tools and support materials to ensure best-in-class BTL execution in line with global best practices.
Channel & Customer Management
Build and maintain strong relationships with distributors retailers and key partners.
Negotiate visibility agreements and ensure compliance at outlet level.
Monitor outlet performance and provide actionable insights to improve execution and results.
Performance Tracking & Reporting
Track and evaluate ROI on trade activation initiatives.
Monitor competitor activities market trends and shopper insights to inform recommendations.
Prepare and submit weekly and monthly reports covering activation performance POS deployment and sales impact.
Cross-Functional Collaboration
Work closely with Sales Marketing and Supply Chain teams to ensure timely availability of products and activation materials.
Collaborate with Brand teams to ensure alignment between activations and brand messaging.
Provide training and ongoing support to Field Sales Officers on activation standards and execution excellence.
Requirements
Education
BSc/BA in Business Administration Marketing or a related field
A Masters degree is an added advantage
Experience
Minimum of 3 years experience in trade marketing field activation or FMCG sales
Preferably 3 years experience in luxury fragrance and beauty products
Proven experience working with distributors and retail channels
Skills & Competencies
Strong understanding of trade marketing and in-market activation
Experience with content creation and related software/tools
Excellent execution coordination and stakeholder management skills
Strong analytical and reporting capability
Commercial mindset with attention to detail
Benefits
Salary: N500k - N600K NET plus commissions
Transportation allowance
Opportunity to grow within a fast-scaling distribution company
Required Skills:
Education BSc/BA in Business Administration Marketing or a related field A Masters degree is an added advantage Experience Minimum of 3 years experience in trade marketing field activation or FMCG sales Preferably 3 years experience in luxury fragrance and beauty products Proven experience working with distributors and retail channels Skills & Competencies Strong understanding of trade marketing and in-market activation Experience with content creation and related software/tools Excellent execution coordination and stakeholder management skills Strong analytical and reporting capability Commercial mindset with attention to detail
Company Industry
IT Services and IT Consulting
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
