Director, Enrollment Marketing

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profile Job Location:

Newton, MA - USA

profile Monthly Salary: $ 131000 - 150000
Posted on: 17 hours ago
Vacancies: 1 Vacancy

Job Summary

Primary Purpose

The Director Enrollment Support is the key driver of enhancing the family-first focus of the enrollment team and how we create a greater business impact through center enrollment. This role supports multiple Team Leads and Enrollment Managers driving operational excellence and strategic alignment across enrollment initiatives. With a strong focus on how we improve the family enrollment experience this role ensures high performance process optimization and cross-functional collaboration to achieve organizational enrollment goals.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care elder care and educational support. Our workplace reflects this commitmentwith collaborative environments meaningful benefits and a culture that supports both career growth and personal well-being. Whether youre caring for children or powering the systems and partnerships that make it all possible at Bright Horizons youre the difference.

Essential Functions/Responsibilities

  • Strategic Leadership
    • Direct and align efforts of Enrollment Managers and Team Leads to meet departmental objectives and organizational priorities.
    • Serve as a key partner to Marketing Operations and Operations leadership to ensure enrollment strategies are executed effectively.
    • Work closely with Division Vice Presidents Product Client Relations Family Concierge and other cross functional partners to align enrollment goals and efforts with broader organizational initiatives.
  • Process Optimization
    • Develop and implement strategies to improve conversion rates from inquiry to enrollment.
    • Develop initiatives to create an above-and-beyond family enrollment experience.
    • Collaborate with cross-functional teams to streamline workflows and enhance efficiency.
  • Team Development
    • Mentor and coach Team Leads and Managers fostering professional growth and accountability.
    • Support the continued development of the Enrollment Support Specialist role.
    • Conduct regular performance reviews and implement structured feedback processes.
  • Performance & Engagement
    • Lead communication strategies to ensure clarity of priorities goals and expectations across the enrollment team.
    • Develop ongoing training programs and resources to support the teams family-first strategy.
    • Create standard protocols to monitor KPIs and analyze data from systems such as D365 and Qlik to identify trends and improvement opportunities.
    • Conduct audits and assessments to identify process gaps and drive innovation in enrollment practices.
  • Systems Development
    • Ensure effective use of CRM and enrollment systems.
    • Partner with product teams to prioritize system enhancements and develop roll out plans to ensure successful adoption.
  • Reporting & Insights
    • Implement predictable and transparent process for team goal progress for all key operational metrics.
    • Deliver data-driven insights and recommendations to senior leadership to optimize enrollment strategies and resource allocation.

Minimum Qualifications:

  • Bachelors Degree in Marketing Business Administration communications or a related field -
  • 7 years experience in marketing sales or customer engagement
  • 5 years experience with a proven track record of identifying and executing new businesses

Preferred Qualifications:

  • Strategic thinker combined with a relentless focus on creative problem solving and excellence.
  • Proven ability to run complex processes navigate organizations and lead meetings / quarterly business reviews effectively and efficiently.
  • Excellent communication presentation and relationship-building skills; able to engage with all levels of an organization.
  • Is proactive with strong organizational skills.
  • Ability to thrive in a fast-paced environment.
  • Excellent analytical and quantitative skills.

At this time Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Compensation:

The annual salary for this position is between $131000-$150000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience education and training certifications geography and other relevant business or organizational factors.

This position is also eligible for a bonus and RSUs.

Benefits:

Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:


Required Experience:

Director

Primary PurposeThe Director Enrollment Support is the key driver of enhancing the family-first focus of the enrollment team and how we create a greater business impact through center enrollment. This role supports multiple Team Leads and Enrollment Managers driving operational excellence and strateg...
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Key Skills

  • Digital Marketing
  • B2B Sales
  • Marketing
  • Pardot
  • Marketing Automation
  • Customer Segmentation
  • HubSpot
  • Multichannel Marketing
  • Market Research
  • Affiliate Marketing
  • Social Media Management
  • Lead Generation

About Company

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Look to us for innovative child care & early education for families, solutions for employers, benefits for employees…all trusted by families and employers for more than 30 years.

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