Creative Director & Marketing AI Technologist

This role can be based in our New York City San Francisco Sunnyvale or Mountain View office.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. 

LinkedIns marketing teams shape how our members & customers think feel and behave. The right ad email or promo can give a member the push they need to download our app try LinkedIn Premium or attend an event -- and those small steps may be the start of a journey that changes their career. 

In this critical role on LinkedIns Creative team the Creative Director for Performance Marketing acts as a true master of the art & science of storytelling. This starts with developing a deep understanding of our audiences & business objectives combined with the intricacies of external & internal marketing channels. You will be LinkedIns foremost expert on what creative is working best which visuals drive clicks and which drive retention and how to improve each week. 

You will revolutionize the processes used at LinkedIn to develop new creative. The AI-based approach and method you bring will be always evolving youre constantly honing not just your output but the way you build towards it. This role is expected to deploy generative AI in multiple ways to enable more efficient creative production. Youll rethink our way of working through an AI lens while maintaining a high bar for brand safety. 

Youll be the first to try new tools processes and techniques always on top of the best way of getting our work done. Partners on teams across Marketing will know you as the person to come to for the best possible ads to fuel their teams growth and the undisputed expert on AI tools. Within the Creative team youll focus on bottom-of-funnel growth and performance marketing and the technology required to do so. 

In success this role will mean that LinkedIns performance marketing -- via social ads display banners our in-app promos email and more -- tell LinkedIns story and achieve our marketing goals efficiently. Youll bring not just high-performing performance ads but a new approach to creativity.  

Responsibilities

• Architect the process and tools required to create marketing assets at scale meeting a high bar for quality & effectiveness. 
• Test and onboard new creative technology to ensure rapid efficient and effective production processes -- not just for yourself but for the creative team as a -develop an approach to ethical AI ensuring LinkedIn takes a responsible approach to privacy. 
• Stay curious about new technologies platforms and potential partners that would accelerate our way of getting work done. 
• Bring an attitude of rapid iteration and learning cycling through the test deploy and learn process with increasing speed. Build a deep partnership with the media team to understand channel best practices and test design. 
• Build and deliver high-performing marketing collateral for use in social display in-app and email marketing campaigns. 
• Partner with operations and reporting teams to understand the efficacy of existing marketing informing strategies for iterative testing. 
• Define and take goals for creative impact and effectiveness leading measurement of the value of creative as a growth lever for LinkedIn. Goals include CTR CVR and yield. 
• Work with internal technology teams to define our approach to asset management personalization and data feedback loops. 
• Act as an internal thought leader on the best practices for creative documenting and distributing the themes we see in creative tests across teams. 
• Partner with our brand and creative teams to ensure that high standards of quality and brand safety are maintained even as we move fast. 
• Lead with curiosity getting deep into performance analytics research data and experiment results to personally understand how creative is performing. 
• Partner with other creative team members to share best practices distribute work communicate timelines and review work. 
• Adhere to brand guidelines and marketing briefs using a toolkit to creatively express the message for each channel & objective. 

Qualifications :

Basic Qualifications

• BA/BS degree in design marketing or related field experience
• 7 years of experience in creative development and marketing design. 
• 3 years of experience leading creative technology strategy including reviewing integrating and deploying new tools and processes.
• 2 years of experience working with marketing data to inform testing and experimentation with a portfolio of relevant work demonstrating impact.

Preferred Qualifications

• Conversant in multiple marketing channels; with deep knowledge of email display social media and in-product tactics
• Superior audience-centricity and advocate for the member across the organization
• Experience leveraging audience understanding to conceive creative strategies across multiple channels
• Expert in working with business partners to align on marketing messages & creative expression
• Highly collaborative and a team player who has a persistent commitment to collaborate across teams
• Portfolio of existing work

Suggested Skills: 

• Scaled Creative Operations
• AI production pipeline design
• Performance Creative Strategy
• Creative Analytics & Experimentation
• Media team collaboration

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149000 to $233000.

Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.

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No

Employment Type :

Full-time