Overseas Market Specialist, North America

Do you enjoy taking responsibility and like working in a small team

Do you have an interest in Irish Food Drink and Horticulture

Are you looking to make a difference in what you do and have the relevant experience

Then youve come to the right place.

Overseas Market Specialist North America

New York

Reports To: Overseas Market Manager North America

Grade: 5

New Entrants to the Public Sector commence on the first point of the Scale

Purpose

Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality distinctive and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Irelands outstanding food drink and horticulture to the world thus enabling growth and sustainability of producers.

In this role you will support the development implementation and measurement of Bord Bias client support services and activities to build and deliver sustainable business lead conversions for Irish food and drink exporters in the sectors of strategic priority within the region.

What youll do

1. Support and deliver assigned client services relevant to the local market (e.g. market information and activation) in line with the market strategy implementation plan and the Bord Bia Corporate and Sector strategies.

2. Champion an insights-led approach to business development by becoming a regional market insights expert collating and disseminating relevant and timely market and sector information to Irish client companies and sharing knowledge with colleagues in line with best practice set out by Bord Bia.

3. Proactively maintain and build a network of regional trade contacts in priority sectors across all channels and in various roles within priority customer accounts.

4. Localise and implement lines of communication from Bord Bia ensuring optimum reach for Bord Bias trade and consumer messaging on industry capabilities clients unique product attributes and our verified sustainability credentials via local PR and consumer media buying.

5. Contribute to the development and annual review of Bord Bias strategy implementation plan for the market by developing local strategy plans and delivering on assigned KPIs.

6. Support the development and rollout of all Bord Bia Talent Academy work programmes related to North America.

7. Champion client capability development programmes in partnership with the Global Strategic Insights & Industry Capability team.

8. Effectively manage assigned budgets in accordance with One Bord Bia processes and policies.

9. Adhere to the One Bord Bia Operating Model.

About You

Essential Knowledge Skills & Capabilities

Knowledge:

• A minimum of 3 years proven experience of building professional relationships with suppliers trade customers media & government both in Ireland and the marketplace.

• Experience generating and distilling market insights.

• Successful implementation of trade and/or consumer marketing campaigns.

Skills & Capabilities:

• Fluent written and spoken English and proficient written and spoken local market language where applicable.

• Excellent communication & presentation skills with strong verbal and report writing ability.

• Digital First mindset with proficient business use of the full Microsoft Office suite.

• Resilience and openness to travel within North America and to Ireland (minimum 25%).

• Experience operating in a marketing or business development role.

• Degree level qualification or equivalent in a relevant discipline e.g. Business Marketing etc.

• Experience & knowledge of the Irish Food Drink & Horticulture industry.

• Experience operating professionally in different cultures.

• Membership of relevant professional bodies.

• Influencing and negotiating skills adapted to the local culture

• Experience in the use of Salesforce or equivalent CRM and video conferencing systems.

Desirable Knowledge Skills & Capabilities

Knowledge:

• Experience operating in a marketing or business development role.

• Degree level qualification or equivalent in a relevant discipline e.g. Business Marketing etc.

• Experience & knowledge of the Irish Food Drink & Horticulture industry.

• Experience operating professionally in different cultures.

• Membership of relevant professional bodies.

• Influencing and negotiating skills adapted to the local culture

• Experience in the use of Salesforce or equivalent CRM and video conferencing systems.

Skills & Capabilities:

• Influencing and negotiating skills adapted to the local culture

• Experience in the use of Salesforce or equivalent CRM and video conferencing systems.

Closing Date/Time: Monday 23 February 2026 @ 12:00pm (GMT/UTC)

Learn more about working at Bord Bia. Click here!

Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work so you can be the best you can be and live your purpose whilst developing your career with talented and diverse workforce also reflects the diversity of our clients customers and markets by utilising their range of skills knowledge and the wide range of perspectives this diversity brings promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process please contact us directly at