Campaign and Account-Based Marketing (ABM) Manager

As a Campaign and ABM Manager at Vention

You will own the Account-Based Marketing campaign strategy and execution at Vention from account and audience definition to integrated campaign delivery measurement and optimization. This role sits at the intersection of growth marketing demand generation and sales activation with a strong focus on building insight-driven scalable campaigns that generate high-value opportunities and accelerate pipeline across North America and EMEA.

Youll collaborate closely with Marketing Growth Product Marketing Sales BDRs and RevOps to translate business priorities into compelling campaigns personalized messaging and measurable impact. This role is ideal for a marketing-first campaign builder who is structured data-driven and excited to design net-new programs in a fast-scaling B2B environment.

What Youll Do

ABM Strategy & Targeting

• Build and own the ABM campaign strategy across Apps & Platform aligned to overall demand generation and pipeline objectives.
• Partner with Marketing Growth and RevOps to create ICP segmentation industry scoring and account prioritization models.
• Align with Sales leadership on  1:few and 1:many ABM motions based on regional pipeline gaps and strategic industries.
• Develop vertical-specific plays across all key Vention industries including Aerospace & Defense CPG and Automotive.

Campaign Development & Execution

• Own the end-to-end campaign strategy for ABM initiatives from campaign objective definition and audience framing to messaging channel mix and execution.
• Lead the development of campaign narratives and messaging frameworks aligned to industry challenges buyer personas and Apps & Platform value propositions.
• Translate business priorities and pipeline gaps into clear campaign briefs including target accounts messaging angles content needs channels and success metrics.
• Orchestrate multi-channel campaign execution across paid media email website personalization content and BDR activation ensuring consistency and sequencing across touchpoints.
• Partner closely with Product Marketing to co-develop campaign-level positioning value stories proof points and supporting assets.
• Work with Growth and Paid Media teams to define channel roles investment strategy and always-on vs. burst campaign approaches.
• Continuously refine campaign messaging and structure based on performance insights sales feedback and buyer engagement signals.
   

Sales & BDR Alignment

• Collaborate with the BDR Manager to build industry-specific cadences call guides and personalized outreach frameworks.
• Provide ABM insights for BDR enablement and monthly pipeline reviews.
• Ensure marketing-sourced ABM activities seamlessly feed into Salesloft Saleforce Hubspot and routing rules.
• Provide actionable ABM insights to Sales and BDR teams during monthly pipeline reviews and campaign readouts.

Performance Insights & Optimization

• Partner with Growth and RevOps to build and maintain ABM campaign dashboards tracking pipeline impact coverage and velocity.
• Drive structured experimentation across industries messaging themes formats account clusters and channels.
• Analyze performance to optimize targeting messaging and campaign mix.
   

Qualifications :

What You Bring to the Table

Were looking for skills intellect and experiences that will help you succeed in this role but we also know that various profiles (not only the one described below) could be successful. If youre excited about what you read and think youd be a great fit we encourage you to apply even if you dont meet every single qualification.

Youll bring

• 57 years managing paid media campaigns ideally B2B or technical/industrial sectors.
• Track record orchestrating and executing marketing campaigns across various channel and subject matter experts
• Hands-on mastery of LinkedIn Campaign Manager and Google Ads.
• Strong analytical skills with comfort manipulating CPA ROI pipeline coverage and multi-touch attribution.
• Experience running multi-region campaigns (NA EMEA).
• Ability to manage creative processes and partner with PMM for angle development.
• Strong project management: able to plan prioritize and execute in a fast-moving environment.
• Experience with GA4 HubSpot Salesforce Salesloft and B2B demand generation best practices including the use of account-level intent signals

Additional Information :

What We Offer

• Career pathing: Real opportunities to grow through personalized development plans bi-annual employee reviews and mentorship program 
• Professional development: Continuous training in performance management inclusive leadership leadership operating model team building and giving/receiving feedback
• Gender diversity & inclusion: Pay equity reviews inclusive policies and a Womens Employee Resource Group offering networking mentorship and quarterly learning sessions.
• Hybrid work: Enjoy flexibility with our hybrid model allowing you to work from home on select days.
• Community engagement: Two paid volunteering days per year to give back to causes you care about.
• Central location: Regular team gatherings and a collaborative office space in the heart of Montreal surrounded by cafés and restaurants.
• Team events: All year round employee events including annual kick-off employee summit quarterly happy hours and department events.
• Comprehensive benefits: A complete group benefits plan for you and your family that start day one.

What to Expect in Your Interview

• Initial Call
• Meet the Team
• Case or take-home interview
• Decision & Offer

Were committed to making every step of the process inclusive and accessible. If you require accommodations at any stage please let us know well ensure you have what you need to succeed.

Professional Growth & Development

Vention believes strongly in promotion from within. For this reason we structured a comprehensive professional development program that elevate high-performing individuals who deeply understand the inner workings of Vention. This program encompasses:

• In-house coaching program with former industry executives working with small cohort of emerging leaders
• Quarterly management training on topics ranging from Giving & Receiving Feedback to Building high-performing teams to Developing your own Leadership model
• Quarterly World-Class Speaker Series featuring industry leaders sharing their perspective and lessons learned as they build their function and business
• Dedicated professional development channels sponsored by the Executive team to foster continuous professional learning
• Book allocation program to further your knowledge in your domain of expertise or any business leadership topics

Diversity Inclusion & Belonging at Vention

When you join Vention you join a team of professionals with diverse experiences backgrounds and perspectives. Together were building a workplace where everyone belongs feels valued and can achieve extraordinary results.

We celebrate differences in ideas in experiences and in people. Our initiatives in gender equity career growth and leadership development are designed to create real opportunities for everyone to thrive.

Ventions culture

Vention is an uplifting environment for high achievers. Thinking that Ventions culture would keep you energized See our full culture guide here.

Remote Work :

No

Employment Type :

Full-time