Reporting to Allergan Aesthetics Marketing Director the incumbent will be responsible to;
- Achievement of responsible brand sales objectives units and value and market share.
- Collaborate with Brand Team and In-Field Team members facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments determine brand positioning drive Close Loop Marketing engagement and customization and populate into Brand Plan.
- Secure input and cross-stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge to develop Brand Team strategies to ensure patient-centricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives and ensure all in-field materials strategies and tactics are aligned to drive the momentum of strategic brand objectives.
- Lead the development of marketing inputs to the Strategic Brand Plan consolidate the 1-year tactical Brand Plan and coordinate the preparation of the Long-Range Plan to drive brand success.
- Monitor brand KPIs manage budget and brand P&L and track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
- Support the Brand Team around a brand vision and objectives that are shared by all members.
- Develop and maintain effective business relationships with key customers and KOLs.
Qualifications :
- Degree in Business Administration Marketing Economics Life Sciences or related fields
- Minimum 3 years proven marketing experience in FMCG/ Medical Device/ Pharmaceutical Company
- Excellent communication skills
- Proficient in presentation skill (both on-stage & documentation)
- Experience in product planning (road mapping goal setting spec writing managing project execution defining product roll-out strategy)
- Effective at collaborating with cross-functional operations stakeholders to get buy-in and drive support for new ideas products and process
- Ability to multi-task prioritize and work under pressure within strict deadlines balancing planning and implementation responsibilities
- Excellent command of English both verbally and written.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Work :
No
Employment Type :
Full-time
Reporting to Allergan Aesthetics Marketing Director the incumbent will be responsible to;Achievement of responsible brand sales objectives units and value and market share.Collaborate with Brand Team and In-Field Team members facilitate cross-stakeholder discussions (with Health Care Professional (H...
Reporting to Allergan Aesthetics Marketing Director the incumbent will be responsible to;
- Achievement of responsible brand sales objectives units and value and market share.
- Collaborate with Brand Team and In-Field Team members facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments determine brand positioning drive Close Loop Marketing engagement and customization and populate into Brand Plan.
- Secure input and cross-stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge to develop Brand Team strategies to ensure patient-centricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives and ensure all in-field materials strategies and tactics are aligned to drive the momentum of strategic brand objectives.
- Lead the development of marketing inputs to the Strategic Brand Plan consolidate the 1-year tactical Brand Plan and coordinate the preparation of the Long-Range Plan to drive brand success.
- Monitor brand KPIs manage budget and brand P&L and track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
- Support the Brand Team around a brand vision and objectives that are shared by all members.
- Develop and maintain effective business relationships with key customers and KOLs.
Qualifications :
- Degree in Business Administration Marketing Economics Life Sciences or related fields
- Minimum 3 years proven marketing experience in FMCG/ Medical Device/ Pharmaceutical Company
- Excellent communication skills
- Proficient in presentation skill (both on-stage & documentation)
- Experience in product planning (road mapping goal setting spec writing managing project execution defining product roll-out strategy)
- Effective at collaborating with cross-functional operations stakeholders to get buy-in and drive support for new ideas products and process
- Ability to multi-task prioritize and work under pressure within strict deadlines balancing planning and implementation responsibilities
- Excellent command of English both verbally and written.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Work :
No
Employment Type :
Full-time
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