Communications Excellence Senior Manager

THE POSITION
Our roster has an opening with your name on it

FanDuel Casino is looking for a Communications Excellence Senior Manager to lead the communications strategy across the business unit focusing on delivering the right message to the right audience at the right time via the right channel across lifecycle promotional proposition and x-sell communications.

This role will be accountable for ensuring high-quality high-performance messaging across the entire customer base partnering closely with Customer Marketing CRM Ops MarTech Product Marketing Brand and Analytics to bring the CRM strategy to life.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

Define and own FanDuel Casinos CRM communications strategy across lifecycle promotional proposition and x-sell communications
Lead cross-functional planning sessions across CRM Ops Customer Marketing Product Marketing and Brand
Build the framework for optimal communication personalization and ensure any engineering or MarTech related inputs are on roadmaps
Drive the comms experimentation roadmap in partnership with Marketing and CRM Ops teams
Prioritize tests across targeting sequencing channel mix and content strategy
Ensure learnings are continuously integrated into communications planning cycles
Set and manage contact governance rules (send caps pacing eligibility)
Define and measure performance KPIs tied to total actives sessions engagement lift and channel performance
Partner with Analytics and Commercial teams to evolve performance dashboards that drive actionability for both strategy and execution
Report learnings to leadership and inform long-term roadmap
Serve as the primary owner of CRM content orchestration aligning messaging strategy with creative brand tone and business needs

THE STATS
What were looking for in our next teammate

• 5 years in lifecycle marketing CRM customer strategy or similar
• Demonstrated success driving lifecycle engagement retention and active sessions
• Strong understanding of CRM ecosystems (Braze Xtremepush Movable Ink Segment etc.)
• Experience leading experimentation roadmaps and performance-driven planning
• Excellent communicator who can build relationships and work collaboratively across multiple teams
• Familiarity with Asana Tableau or equivalent tools
• Exceptional written and verbal communication skills

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable salary range for this position is $138000 - $173000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

Required Experience:

Senior Manager