Group Integrated Marketing and Communications Manager

Innovation starts from the heart. Heart valve disease impact millions of lives spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care telling a compelling and authentic story is more crucial than ever. Beyond raising awareness our Marketing teams build lasting trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally yet it often remains under-diagnosed and under-treated. Edwards groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. Its our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How youll make an impact:

• Lead the development and execution of complex brand initiatives and integrated marketing communications that support businessunit priorities product launches and marketdevelopment strategies.

• Partner closely with Regional Marketing teams to design regionally relevant insightdriven marketing and promotional programs that deliver a seamless and consistent customer experience across all touchpoints.

• Collaborate with Product Marketing to shape product positioning value propositions messaging frameworks and naming ensuring alignment across the portfolio and within the broader businessunit and corporate brand architecture.

• Define and oversee marketresearch initiatives translating insights into strategic recommendations that guide decisionmaking and inform integrated marketing efforts.

• Coordinate crossfunctionally with product management clinical affairs legal and regulatory teams to ensure timely accurate and fully compliant project execution.

• Identify test and adopt innovative marketing strategies and channels including digital social interactive mobile influencer and emerging media complementing and enhancing traditional tactics within a fullfunnel ecosystem.

• Build and lead DOL/KOL influence strategies mapping digital opinion networks and architecting engagement plans that expand message penetration strengthen credibility and drive fullfunnel impact.

• Manage creative agency partnerships setting priorities guiding strategy and overseeing budget allocations and approvals to ensure highquality execution and cost discipline.

• Ensure consistent application of corporate brand guidelines and trademark standards safeguarding brand integrity across the business unit and all global customer touchpoints.

• Champion the corporate and BU portfolio brands enabling internal teams and partners worldwide to represent them consistently meaningfully and in alignment with the overarching brand strategy.

• Oversee and manage multiple budget lines ensuring investments are aligned with strategic objectives and deliver measurable impact.

• Develop and optimize operational processes that enhance communication flow streamline content and asset development and support efficient scalable marketing execution.

• Establish metrics and performance frameworks to evaluate program effectiveness ROI and engagement enabling datadriven optimization across the full marketing ecosystem.
  Other incidental duties
  
  What youll need (Required):
  Bachelors Degree in related field with10 years experience of work experience or equivalent work experience based on Edwards criteria Required or
  Masters Degree or equivalent in related field 8 years experience of related experience working in sales marketing or healthcare industry or equivalent work experience based on Edwards criteria Preferred
  
  
  
  What else we look for (Preferred):
  Proven successful project management skills
  Proven expertise in Microsoft Office Suite
  Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
  Recognized as an expert in own area with specialized depth within the organization
  Extensive knowledge and understanding of brand strategy
  Extensive knowledge and understanding of brand communication channels; print digital and new media production
  Extensive understanding of related aspects of brand marketing concepts and principles
  Strict attention to detail
  Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
  Ability to manage competing priorities in a fast paced environment
  Represents leadership on projects within a specific working closely with cross-functional team marketing peers and leaders and managing needs and messaging to upper management
  Consult in project setting within specific marketing area
  Adhere to all company rules and requirements (e.g. pandemic protocols Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
  

Aligning our overall business objectives with performance we offer competitive salaries performance-based incentives and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA) the base pay range for this position is $139000 to $196000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g. qualifications education prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role as a condition of employment you will be required to submit proof that you have been vaccinated for COVID-19 unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.