Senior Performance Marketing Manager
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
NICE TO MEET YOU!
FELFEL is New Yorks newest food-tech scale-up reinventing how people eat at work.
Our chef-created smart fridges and barista-quality coffee bring NYCs best culinary offering directly into offices fresh curated and refilled daily.
Were looking for a hands-on data-obsessed and empathic growth leader to help us scale FELFEL in the U.S.
Our chef-created smart fridges and barista-quality coffee bring NYCs best culinary offering directly into offices fresh curated and refilled daily.
Were looking for a hands-on data-obsessed and empathic growth leader to help us scale FELFEL in the U.S.
IN SHORT
Youll own and operate our entire digital acquisition funnel from execution to analytics to optimization with the goal of driving tastings pipeline and new customer growth.
This is not a people-management role. Youll work hands-on in a small senior team together with a content creator a team lead and a brand advisor. You will personally design launch and optimize campaigns end-to-end and report directly to the VP Growth (US).
This is not a people-management role. Youll work hands-on in a small senior team together with a content creator a team lead and a brand advisor. You will personally design launch and optimize campaigns end-to-end and report directly to the VP Growth (US).
YOUR RESPONSIBILITIES
Ultimately you are responsible for delivering the quality lead generation goals that you define together with your team lead month after month.
Growth & Performance Strategy
Growth & Performance Strategy
- Design and execute FELFELs digital growth roadmap across paid organic and lifecycle channels
- Own and optimize our annual digital marketing budget across LinkedIn Google and Meta
- Build and run a strong experimentation framework: messaging creative landing pages and audience tests
- Work closely with our content creator to develop high-performing on-brand messaging
- Architect and continuously improve conversion flows from awarenesstastingpartnership
- Run A/B tests across website email and ads to improve MQL and SQL conversion rates
- Partner closely with Sales to refine qualification logic and ensure clean reliable data in HubSpot
- Build and maintain dashboards and attribution models using GA4 and HubSpot
- Turn insights into action adjust spend creative and targeting based on performance
- Own key funnel metrics: CPL MQLSQL ROI
- Own FELFELs Squarespace website: performance UX SEO and conversion optimization
- Collaborate with design and content to maintain a premium yet high-converting brand experience
- Make sure FELFEL is on top on Chat Gtp and similar tools
- Create and optimize HubSpot workflows for lead nurture retention and reactivation
- Build segmentation lead scoring and automation systems that drive qualified pipeline
YOUR PROFILE
- 36 years of experience in growth performance or demand generation (ideally B2B SaaS food-tech or startup)
- A true full-stack marketer comfortable defining strategy and building campaigns yourself
- Hands-on experience with HubSpot GA4 GTM Google Ads LinkedIn Ads and SEO tools
- Obsessed with experimentation and optimization every click form and ad is a learning opportunity
- Analytical curious and biased toward action
- Energized by ownership you like building the machine not just running it
- Excited by FELFELs mission to bring hospitality and craftsmanship to modern workplaces
YOU WILL BE MEASURED BY
- Qualified leads and tastings generated through digital channels
- Funnel conversion rates (LeadMQLSQL)
- Cost per lead and pipeline ROI
- Website performance and SEO growth
- Your positive spirit!
OUR BENEFITS
- Lots of delicious food from our own FELFEL fridge
- Exceptional Italian coffee and tea powered by Gavetti our soon-to-launch office coffee solution in NYC
- Central Flatiron office and Brooklyn location surrounded by NYCs best culinary inspiration
- 20 days of PTO 10 holidays (some flexible)
- Comprehensive and affordable healthcare options
APPLY NOW
Are you interested Please get in touch via apply button.
ABOUT US
FELFEL is a Swiss family-owned scale-up founded in 2013. Known for its smart fridges and its office coffee brand Gavetti FELFEL is a pioneer in the office food 2024 FELFEL launched in the U.S. and now serves around 1000 locations across Switzerland and New York with a team of approximately 150 employees.
FELFEL VALUES
We value hospitality excellence and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race religion age gender disability national origin sexual orientation or veterans status.
Discover more at:
Start: As soon as possible
Employment level: Full-Time overtime exempt preferred
Pay: The pay for this role is $00/Year
Location: New York City
Discover more at:
Start: As soon as possible
Employment level: Full-Time overtime exempt preferred
Pay: The pay for this role is $00/Year
Location: New York City
Required Experience:
Manager
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
FELFEL is all about good food and coffee in the workplace: we help Swiss employers become masters of hospitality. With our smart fridge ‘FELFEL’ and delicious barista coffee ‘Gavetti’, we enable companies to provide their employees with first-class, ultra-fresh food and drinks through ... View more
