Researcher Market Analyst (Construction Industry)

Midrand - South Africa

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

We are recruiting for a Researcher / Market Analyst role. The incumbent must have experience doing research and marketing in the construction and/or education industry.

Key Responsibilities

Identifying Market Opportunities: Recognising gaps in companys operating environment where its services can be expanded and improved
Evaluating Market Costing: Benchmarking to align company budget estimates to actual market costs
Understanding Client Behaviour: Gaining insights into client preferences engagement with the company and decision-making processes
Evaluating Marketing Strategies: Measuring the effectiveness of campaigns and strategies to optimise marketing efforts and budget allocation
Forecasting Market Trends: Predicting future market trends to stay ahead of the curve and make proactive business decisions
Improving Service Delivery: Using market research to inform the development of new services or the improvement of existing ones to better meet client needs
Setting Realistic Targets: Establishing achievable goals for growth and client service based on market research findings
Risk Mitigation: Identifying potential risks in the companys operating environment and developing strategies to mitigate them
Supporting company Strategy: Providing a solid foundation of market knowledge to support overall business strategy and long-term planning
Enhancing Client Experience: Using feedback and insights from market research to enhance the customer experience

Required experience and qualifications:

Must have 5 years of experience in a similar role
NQF 6 or higher qualification in a related field will be beneficial

Certifications (must have at least ONE of the following):

Professional Researcher Certification (PRC) OR
Certified Market Research Analyst (CMRA) OR
Market Research Society (MRS) Advanced Certificate OR
Gartner/Forrester Certified Analyst OR
Certified Analytics Professional (CAP) OR
Competitive Intelligence Professional (CIP)

Required Experience:

We are recruiting for a Researcher / Market Analyst role. The incumbent must have experience doing research and marketing in the construction and/or education industry.Key ResponsibilitiesIdentifying Market Opportunities: Recognising gaps in companys operating environment where its services can be e...