Marketing Demand Generation Manager
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Summary:
Netchex is seeking a strategic and results-driven Demand Gen Manager to lead demand generation initiatives that drive pipeline growth and revenue across our B2B SaaS payroll and HCM solutions. This role will own the end-to-end demand generation strategy managing multi-channel campaigns that support new customer acquisition upsell and cross-sell motions across SMB mid-market and enterprise segments. The ideal candidate has experience in B2B SaaS demand generation strong analytical skills and a proven ability to align marketing efforts with sales outcomes.
Key Responsibilities:
Demand Generation Strategy & Execution
- Own and evolve the demand generation strategy to drive qualified pipeline and revenue for Netchexs payroll and HCM products
- Plan execute and optimize integrated campaigns across partner marketing email marketing content marketing webinars events nurture and ABM
- Support go-to-market strategies for new product launches partner launches and feature releases
Funnel Pipeline & Revenue Growth
- Drive acquisition nurturing and conversion across the full funnel (lead MQL SQL opportunity revenue)
- Partner closely with Sales and Revenue Operations to track and optimize lead routing and SLAs
- Work closely with partnership orgs to create campaigns that drive revenue from partner channel
- Improve lead quality conversion rates and pipeline velocity
Marketing Operations & Technology
- Own demand generation workflows within marketing automation and CRM platforms (e.g. HubSpot Marketo Salesforce)
- Ensure accurate campaign tracking attribution and reporting
- Collaborate with RevOps to improve data hygiene and funnel visibility
Analytics & Optimization
- Analyze campaign performance using KPIs such as MQLs SQLs CAC ROI pipeline contribution and revenue attribution
- Work cross functionally to develop dashboards and reporting for executive stakeholders
- Lead A/B testing and experimentation to continuously optimize performance
Cross-Functional Leadership
- Partner with Product Marketing to align messaging with buyer personas verticals and customer pain points
- Collaborate with Sales Customer Success and Partnerships to support growth initiatives
- Manage external agencies and vendors as needed
- Manage Marketing Programs Manager who will support planning and execution of campaigns email marketing and nurture path creation
What we are looking for:
- 5 years of experience in demand generation growth marketing or performance marketing
- Proven success driving pipeline and revenue
- Strong experience with marketing automation and CRM platforms (HubSpot Marketo Salesforce)
- Understanding of B2B buyer journeys attribution models and funnel metrics
- Experience managing multi-channel paid and organic campaigns
- Strong analytical project management and communication skills
- Experience in payroll HCM HR technology or fintech SaaS a plus
- Experience supporting partner or channel-led demand generation
- Prior experience managing or mentoring team members
Company Industry
IT Services and IT Consulting
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
About Netchex We’re Netchex - the fastest growing Payroll, Human Resource, Time and Attendance, and Benefits services company in America. We give HR professiona...
