Field Marketing Junior Analyst

Bogotá - Colombia

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

POSITION SUMMARY

The Field Marketing Junior Analyst supports local marketing activities for channel partners and contributes to demand generation initiatives that help drive Vertivs business growth in Data Center Communication Networks and Commercial & Industrial markets.
This role focuses on the execution and coordination of local marketing programs working closely with the LATAM regional marketing team and local sales teams.
The position requires strong organizational skills attention to detail and the willingness to learn and grow in a dynamic matrixed marketing environment.

RESPONSIBILITIES

Support to Local and Channel Marketing Activities

Assist in the creation and execution of local channel marketing plans to support partner pipeline development.
Help to localize and deploy centrally created marketing programs ensuring alignment with local market needs.
Support partners in executing co-marketing activities and marketing campaigns.
Campaign and Program Execution
Coordinate logistics for partner events webinars trainings local launches and other engagement initiatives.
Assist with the execution and tracking of lead-generation activities with local partners.
Support the collection of indirect buyer insights and basic audience segmentation.
Operational and Administrative Support
Help manage and track local channel marketing budgets and co-marketing funds (MDF / co-op) under supervision.
Ensure proper documentation and compliance for program approvals.
Assist with marketing reporting and performance dashboards.
Collaboration and Communication
Work closely with local sales teams to understand partner needs and provide marketing support.
Collaborate with the LATAM regional marketing team to review plans and share local requirements.
Coordinate with 3rd party agencies creative team and digital marketing to request and follow up on materials and deliverables.
Support content localization and posting to Vertiv social media channels in partnership with the Marketing Integration Lead.
Brand and Process Compliance
Ensure brand guidelines are applied consistently across partners and local materials.
Promote the adoption of basic lead management processes with partners.
Maintain accurate files processes and documentation related to marketing activities.

QUALIFICATIONS

12 years of experience in marketing communications or related functions (preferably in B2B or technology industries).
Basic understanding of digital marketing concepts events management or field marketing support.
Ability to work collaboratively within cross-functional teams.
Strong organizational skills and ability to manage multiple tasks with supervision.
Good written and verbal communication skills.
Intermediate proficiency in Microsoft Office (Word PowerPoint Excel).
Basic experience with CRM or marketing tools is a plus (Oracle Sales Cloud Eloqua Sprinklr etc.)
Intermediate English (reading writing speaking).
Experience supporting channel partners or sales teams.
Some exposure to project management tools (Wrike or similar).
Interest in developing data analysis skills to track campaign performance (ROI leads funnel stages).
Experience coordinating events webinars or digital content production.
Basic understanding of creative processes and how to request creative or audio-visual materials.

EDUCATION AND CERTIFICATIONS

Bachelors degree in marketing or business or comparable marketing qualification/experience

PHYSICAL REQUIREMENTS

No Special Physical Requirements

ENVIRONMENTAL DEMANDS

TRAVEL TIME REQUIRED

Required Experience:

Junior IC

DescriptionPOSITION SUMMARYThe Field Marketing Junior Analyst supports local marketing activities for channel partners and contributes to demand generation initiatives that help drive Vertivs business growth in Data Center Communication Networks and Commercial & Industrial markets.This role focuses ...

Description

POSITION SUMMARY

The Field Marketing Junior Analyst supports local marketing activities for channel partners and contributes to demand generation initiatives that help drive Vertivs business growth in Data Center Communication Networks and Commercial & Industrial markets.
This role focuses on the execution and coordination of local marketing programs working closely with the LATAM regional marketing team and local sales teams.
The position requires strong organizational skills attention to detail and the willingness to learn and grow in a dynamic matrixed marketing environment.

RESPONSIBILITIES

Support to Local and Channel Marketing Activities

Assist in the creation and execution of local channel marketing plans to support partner pipeline development.
Help to localize and deploy centrally created marketing programs ensuring alignment with local market needs.
Support partners in executing co-marketing activities and marketing campaigns.
Campaign and Program Execution
Coordinate logistics for partner events webinars trainings local launches and other engagement initiatives.
Assist with the execution and tracking of lead-generation activities with local partners.
Support the collection of indirect buyer insights and basic audience segmentation.
Operational and Administrative Support
Help manage and track local channel marketing budgets and co-marketing funds (MDF / co-op) under supervision.
Ensure proper documentation and compliance for program approvals.
Assist with marketing reporting and performance dashboards.
Collaboration and Communication
Work closely with local sales teams to understand partner needs and provide marketing support.
Collaborate with the LATAM regional marketing team to review plans and share local requirements.
Coordinate with 3rd party agencies creative team and digital marketing to request and follow up on materials and deliverables.
Support content localization and posting to Vertiv social media channels in partnership with the Marketing Integration Lead.
Brand and Process Compliance
Ensure brand guidelines are applied consistently across partners and local materials.
Promote the adoption of basic lead management processes with partners.
Maintain accurate files processes and documentation related to marketing activities.

QUALIFICATIONS

12 years of experience in marketing communications or related functions (preferably in B2B or technology industries).
Basic understanding of digital marketing concepts events management or field marketing support.
Ability to work collaboratively within cross-functional teams.
Strong organizational skills and ability to manage multiple tasks with supervision.
Good written and verbal communication skills.
Intermediate proficiency in Microsoft Office (Word PowerPoint Excel).
Basic experience with CRM or marketing tools is a plus (Oracle Sales Cloud Eloqua Sprinklr etc.)
Intermediate English (reading writing speaking).
Experience supporting channel partners or sales teams.
Some exposure to project management tools (Wrike or similar).
Interest in developing data analysis skills to track campaign performance (ROI leads funnel stages).
Experience coordinating events webinars or digital content production.
Basic understanding of creative processes and how to request creative or audio-visual materials.

EDUCATION AND CERTIFICATIONS

Bachelors degree in marketing or business or comparable marketing qualification/experience

PHYSICAL REQUIREMENTS

No Special Physical Requirements

ENVIRONMENTAL DEMANDS

TRAVEL TIME REQUIRED

Required Experience:

Junior IC

Key Skills

Loyalty Marketing
Marketing
Google Analytics
Pardot
Attribution Modeling
Pivot tables
Salesforce Marketing Cloud
Data Visualization
Tableau
Customer Segmentation
Market Research
Analytics

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About Company

Vertiv Group

Work Authorization No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need s ... View more

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