Digital Marketing Manager

Lighthouse Technology Services is partnering with our client to fill their Digital Marketing Manager position! This is a 10 month contract opportunity based in Buffalo NY and can be remote in the United States (working Eastern Time hours). This role will be a W2 employee of Lighthouse Technology Services.

What Youll Be Doing:

• Manage and maintain companys websites using Adobe Experience Manager (AEM).
• Author and publish accurate engaging and SEO-friendly content for online banking platforms.
• Collaborate with designers and compliance teams to ensure brand consistency and regulatory alignment.
• Implement front-end enhancements using HTML CSS and JavaScript to improve the user experience for banking customers.
• Apply UX and accessibility best practices to optimize digital banking channels.
• Conduct quality assurance testing for cross-device compatibility and ADA compliance.
• Monitor digital performance using tools like Google Analytics and Tableau and report insights to banking stakeholders.
• Collaborate with marketing technology compliance and customer experience teams to deliver seamless compliant digital experiences.
• Lead the development and implementation of digital marketing strategies that support customer acquisition retention and cross-sell within a banking environment.
• Deliver marketing and communication programs that align with business unit goals and reinforce the banks brand identity.
• Develop and manage budgets for digital marketing initiatives across bank product lines.
• Evaluate campaign effectiveness using key performance indicators (KPIs) and provide recommendations for continuous improvement.

What Youll Need to Have:

• 7 years of experience in a digital marketing role or similar.
• Knowledge of digital marketing within a regulated industry such as banking or financial services.
• Strong knowledge of search engine marketing display advertising social media and content strategies.
• Proficiency in Site Catalyst Google Analytics Tableau or similar platforms for performance analysis.
• Ability to interpret data and provide actionable insights
• Experience with the following:
• Adobe Experience Manager (AEM)
• HTML CSS JavaScript
• Adobe Creative Suite and/or Figma
• SEO principles
• ADA and digital accessibility standards
• UX optimization and A/B testing (Adobe Target preferred)
• Jira and Confluence
• Quantum Metric (preferred)
• Familiarity with compliance requirements in banking or financial services

Pay Range:$60-$75/hr

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