Associate Director, Marketing
Share
Job Location:
Chicago, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Lead all strategy development and tactics related to the IBS-C/CIC consumer journey including value propositions positioning segmentation and creative development. Serve as the subject matter expert for the Linzess Brand Team. Develop and articulate effective marketing strategies that are impactful executable and easily communicated and clinical/financially supporting for areas of responsibility.
Responsibilities:
- Collaborate with Head of Marketing and Cross-functional business leaders to build manage and execute marketing plans to achieve business objectives/goals market and financial results.
- Drive and participate in Strategic Planning process Plan and workshops.
- Demonstrate and utilize holistic understanding on financial planning and metrics.
- Lead/manage direct team external agency partnership as well as co-promote partner.
- Influence business leaders and effectively collaborate to deliver business results.
- Develop and execute effective and efficient Media Strategy.
- Manage and monitor P&L with detailed focus on Consumer spend for the brand.
- Grow brand/product penetration share and awareness.
- Develop innovative tactics with keen insight for the brand leveraging the patient journey.
- Direct and manage projects including execution of marketing plans initiatives and tasks.
- Demonstrate strong Leadership Attributes.
Qualifications :
Bachelors Degree Required
Proven marketing experience (10 years pharma and/or external) with increased proficiency in all marketing skills. TV experience preferred.
Previous cross-franchise/cross channel marketing experience preferred.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this postingbased on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more orless than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commissionincentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paidand may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
