Senior Business Analyst

About Us

Our mission is to dominate the betting and gaming industry on a global scale and we need the very best Tech talent to help us achieve this.

We recently migrated all of our customers onto our very own proprietary platform - so its an exciting time to join us. With the help of our new platform were able to pioneer new products and drive more advanced creative technologies. The result Unrivalled experiences for millions of customers worldwide.

Betfreds Technology department is driven by innovation and youll be at the heart of unlocking our new platforms potential. So if you want to help shape the future of betting and gaming then its to time to join us.

Job Purpose

As a Senior Business Analyst within the Automation team you will play a key role in defining and optimising processes that enable automation and operational efficiency across Betfred. Working in close collaboration with Product Managers automation developers and operational stakeholders you will lead the analysis and design of solutions that simplify workflows enhance productivity and deliver measurable business value.

This role combines analytical expertise with process improvement and automation insight. You will take ownership of shaping as-is and to-be processes working side-by-side with developers to make sure automation delivers those outcomes with clarity control and scalability. Operating with a high level of autonomy you will influence both tactical delivery and long-term transformation collaborating with Product Managers Engineers and operational stakeholders to ensure automation delivers sustainable outcomes and measurable business value.

Job Duties

• Lead business analysis across automation initiatives ensuring business needs are clearly defined traceable and refined in collaboration with automation developers.

• Analyse current (as-is) processes and re-engineer them into future-state (to-be) designs optimised for automation scalability and risk control.

• Translate high-level business objectives into structured detailed requirements ensuring automation developers can build efficient effective and compliant workflows.

• Partner with automation developers throughout the build lifecycle to clarify requirements validate logic and ensure implemented solutions meet intended outcomes.

• Conduct impact assessments and value analysis to identify prioritise and justify automation opportunities across business areas.

• Develop business cases and define key success metrics (ROI time savings error reduction compliance improvements) to evaluate automation performance.

• Maintain documentation and traceability for automated processes ensuring alignment with governance risk and audit standards.

• Facilitate workshops and stakeholder sessions to uncover automation potential validate assumptions and align expectations across business and technical teams.

• Support the establishment of best practices and frameworks for automation delivery contributing to standards for requirements testing and release readiness.

• Mentor junior analysts and act as a subject matter expert in business analysis for automation projects promoting consistency and quality across initiatives.

• Stay informed about emerging trends in automation AI and process optimisation to drive continuous improvement and innovation.

Knowledge Skills and Experience

• Strong experience in business analysis within digital technology or product-led environments ideally with exposure to automation or process optimisation.

• Demonstrable experience working with automation developers or RPA teams to refine validate and implement automated workflows.

• Proven expertise in process discovery re-engineering and documentation with the ability to design automation-ready to-be processes.

• Hands-on experience with automation platforms such as UiPath Blue Prism Power Automate or similar and an understanding of their capabilities and constraints.

• Strong collaboration and communication skills with the ability to act as the bridge between business stakeholders and technical automation teams.

• Excellent analytical and problem-solving skills with a data-driven approach to evaluating automation impact and performance.

• Familiarity with agile delivery and iterative development methods with experience refining requirements through sprints or automation cycles.

• Exceptional documentation standards with proficiency in tools such as Confluence Jira Visio or Business Process Model Notation (BPMN) modelling.

• Confident engaging senior stakeholders influencing decision-making and aligning automation initiatives with broader business objectives.

• Highly organised and detail-oriented capable of managing multiple concurrent initiatives in a dynamic fast-paced environment.

Whats in it for you

We offer a variety of competitive benefits some of which vary depending on the role youre recruited to. Some of what you can expect in this role includes:

• A competitive rate of pay and pension contribution (50K - 80K)

• Generous discretionary bonus schemes incentives and competitions

• An annual leave entitlement that increases with length of service

• Access to an online GP 24/7 365 days a year for you and your immediate family.

• Employee wellbeing support through our Employee Assistance Programme

• Enhanced Maternity & Paternity Pay

• Long Service Recognition

• Access to a pay day savings scheme financial coach and up to 40% of your earned wage ahead of payday through Wagestream.

For More information visit our done!

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