Digital Experience Specialist, Office of Information Technology

OFFICE OF INFORMATION TECHNOLOGY

Digital Experience Specialist()

Position description

HKBU is reimagining digital experiences for students faculty and administrators. As part of a university-wide transformation we are modernising application systems and infrastructure migrating our websites to Adobe Experience Manager (AEM) and instrumenting web and mobile journeys with Adobe Analytics (AA). Insights from these platforms will power data-driven decision-making across channels.

We are seeking a Digital Experience Specialist - a designminded technologist with strengths in customer journey design graphic design interaction programming and proficiency with modern design tools - to craft intuitive beautiful and measurable experiences. Youll broaden your web development exposure while deepening expertise in enterprisegrade content management social media management and analytics platforms widely adopted by leading enterprises.

If you thrive at the intersection of design data and code wed love to hear from you.

Responsibilities:

• Participate in website and digital experience projects - from discovery and ideation through design development testing and rollout - following the Digital Experience Services Teams processes;
• Translate business goals and user needs into clear customer journeys information architecture wireframes and interactive prototypes; plan and run usability testing and synthesise insights;
• Design pixelaccurate UI and motion/interaction patterns that are on brand inclusive and intuitive; produce design assets and specifications for implementation;
• Build accessible responsive and performant front-end experiences using HTML5 CSS/Sass and JavaScript/TypeScript; implement microinteractions and ensure crossbrowser compatibility;
• Develop AEM components templates content/experience fragments and authoring workflows; model content for reuse; integrate AEM Assets (DAM) and ensure metadata/taxonomy hygiene;
• Turn data into action: create dashboards and insight reports; run A/B tests and personalisation (e.g. Adobe Target/Optimisely); recommend and implement optimisations;
• Support multi-site and multilingual operations: content governance localisation workflows accessibility (WCAG 2.1) and brand consistency across channels;
• Collaborate with stakeholders (students faculty administrators) to collect requirements empathetically propose solution options and manage expectations; and
• Perform ad-hoc IT projects and assignments as directed.

Requirements:

• A bachelors degree in Information Technology Computer Science Creative Media Marketing Communications Business Management or a related discipline;
• 2-3 years of hands-on experience in UX/UI and website development with a portfolio that demonstrates customer journey design interaction design and measurable outcomes;
• Front-end proficiency: HTML5 CSS3 (and preprocessors such as Sass/Less) modern JavaScript/TypeScript; experience with at least one framework/library (e.g. React Vue Angular); responsive/mobile-first design; cross-browser compatibility; familiarity with accessibility standards (WCAG);
• Content management systems: experience with Adobe Experience Manager (preferred) or WordPress Drupal Joomla; understanding of content modeling templates/components and publishing workflows;
• Design and prototyping: fluency with Figma Sketch Adobe XD; graphic and motion design using Adobe Photoshop Illustrator and optionally After Effects; journey mapping and wireframing tools such as Miro Lucidchart or Balsamiq;
• Analytics and optimisation: Adobe Analytics (preferred) or Google Analytics 4; tag management via Adobe Launch or Google Tag Manager; dashboarding with Looker Studio Power BI or Tableau; A/B testing and personalisation using Adobe Target Optimisely or VWO;
• SEO and performance: working knowledge of on-page SEO structured data Core Web Vitals and accessibility best practices; experience with tools such as Lighthouse WebPageTest Screaming Frog or Semrush;
• Strong communication skills: good command of written and spoken English and Cantonese; proficiency in Putonghua is an advantage; and
• Personal attributes: self-starter detail-oriented collaborative and able to work under pressure while managing multiple priorities.

Shortlisted candidates will be invited to sit for a written test.

The initial appointment will be made on a fixed-term contract of two years. Re-appointment thereafter is subject to performance review mutual agreement and availability of funding.

Salary will be commensurate with qualifications and experience.

Application Procedure:

Applicants are invited to submit their applications at the HKBU e-Recruitment System. Those who are not invited for interview 8 weeks after submission of the application may consider their applications unsuccessful. Details of the Universitys Personal Information Collection Statement can be found at University reserves the right not to make an appointment for the post advertised and the appointment will be made according to the terms and conditions applicable at the time of offer.

Review of applications is ongoing until the position is filled.