Brand Manager(Kids-Boys)

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description

Job level: Manager Specialist

Are you a passionate expert for brand marketing Do you desire to have the freedom to innovate product concept to LEGO Brand and implement new insights thus playing a key role in helping us reach our children the builders of tomorrow

Heres a phenomenal job opportunity for you to help The LEGO Group expand our world-class brand in China

No relocation assistance is offered for this position

Play your part in our team succeeding

Brand Marketing & Activation organization focuses on building both franchise leadership and center of excellence about marketing activation. It is structured into below expertise areas: Brand Marketing Digital Marketing Social Marketing Media Activation and Marketing Planning & Effectiveness.

Core Responsibilities

Brand management is driving the brand management agenda for segments including category & commercial strategies innovation agenda and managing licensor media partner and agency relationships.

Implement marketing strategic directions for the relevant theme lines
Lead assigned theme lines end to end business delivery with clear theme line business strategy solid Go-to-market planning and strong campaign communication capability
Work closely with global team lead global campaigns landing in CN and drive the global-led projects relevant in CN
Lead both internal function teams (eg: Media social/digital PR Channel marketing teams etc) and external agency to develop local campaigns to drive brand building and commercial delivery
Partner management in the responsible area to ensure a clear roll out and execution marketing channel strategy

Do you have what it takes

5 years of product and brand management experience
A bachelors degree or higher in Marketing/Business or related major is preferred.
Solid business analytic skill and business know-how
Strong project management skills: experience working in a very fast paced environment while maintaining attention to detail and get things done at high quality.
Passionate teammate resilient proactive agile
Proficient in both Chinese and English

#LISZ

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Required Experience:

Manager

Job DescriptionJob level: Manager SpecialistAre you a passionate expert for brand marketing Do you desire to have the freedom to innovate product concept to LEGO Brand and implement new insights thus playing a key role in helping us reach our children the builders of tomorrowHeres a phenomenal job o...