Head of Brand at tmrw New York

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profile Job Location:

New York City, NY - USA

profile Monthly Salary: Not Disclosed
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

tm:rw is a destination for innovation. From cutting-edge tech to gaming and e-mobility we let people discover try and play in immersive experience-led spaces across the globe. Our mission is to reignite the spark in retail through innovation and experience- and were looking for a bold creative and strategic Head of Brand to own our identity lead campaigns and position tm:rw as the go-to innovation brand.

About the role as Head of Brand
As the Head of Brand at tm:rw you will be the strategic and creative engine behind every brand and marketing initiative responsible for shaping how the world sees feels and connects with us. From building global brand awareness and authentic community engagement to ensuring cultural resonance across all touchpoints youll lead the charge in making tm:rw not just seen but remembered. This is a senior leadership role with direct influence on the companys direction reporting to the founders and working closely with the executive team to embed brand thinking into every layer of the business.

A selection of your responsibilities includes:

  • Position tm:rw as the go-to destination for innovation and experiential retail

  • Lead strategic branding efforts across creative digital PR events and in-store experiences

  • Build high-impact campaigns and collaborations with global brands and creators

  • Shape our storytelling across platforms with a strong focus on TikTok and emerging social channels

  • Oversee all visual and experiential brand activations in-store

  • Set measurable KPIs and use insights to optimize brand performance

  • Strengthen our position in NYC while expanding awareness across the Tri-State area and beyond

About you
Youre not just a marketer youre a visionary storyteller cultural architect and strategic thinker. Youve built brands from the ground up shaped narratives that resonate and turned abstract ideas into emotional commercial and community-driven realities. You understand that brand is more than design and messaging its how people feel when they step into a space scroll through a story or engage with an experience.
Youre the kind of leader who thrives in fast-moving idea-driven environments. You think like a founder act like a creative director and measure like a growth marketer. You know how to build momentum not just campaigns. You speak the language of culture tech and community in equal measure. And most importantly: you know how to turn attention into lasting affinity.

  • 10 years of experience in senior brand/marketing roles ideally in tech retail or consumer brands

  • Proven track record across e-Commerce physical retail and experiential marketing

  • Creative vision with the leadership chops to bring it to life through teams and partners

  • Experience leading large-scale integrated campaigns that move the needle

  • A balance of grassroots creativity and big-picture strategy

  • Fluency in English (other languages are a plus)

About tm:rw
tm:rw is a destination to the extraordinary where design innovation and well-being shape the future. A platform for creators to break boundaries and for people to step into the next era of innovation discovering experiencing and shaping whats possible. Committed to excellence and innovation tm:rw embodies a bold art de vivre where creativity discovery and futureforward ideas come to life.

START: Immediate start preferred with latest start in March
LOCATION: New York Times Square
LAST APPLICATION DATE:(Applications are reviewed on an ongoing basis)
CONTACT: Recruiter Jessica Andersson (contact for questions regarding the position not applications)
SALARY RANGE: $100$150K

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tm:rw is a destination for innovation. From cutting-edge tech to gaming and e-mobility we let people discover try and play in immersive experience-led spaces across the globe. Our mission is to reignite the spark in retail through innovation and experience- and were looking for a bold creative and s...
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